Drone Advertising Might Be The Future Of Publicity
Drones are one of the most discussed vehicles nowadays - not only they are becoming more important in terms of warfare, there are also some ideas to use them to transport goods, such as what Amazon (and other companies) is planning to do.
But GauravJit Singh, a 19-year-old that founded a company named DroneCast, is setting drone use to a whole new level: drone advertising. Earlier this week, Singh DroneCast successfully flew a drone with a company banner over Philadelphia. Despite being contacted by several companies since that flight, DroneCast is not accepting clients yet.
The flight has been a success and, since then, Singh has been contacted by potential new clients. However, he said that they are not doing ads for clients just yet, as they want to get their name out there. Singh plans to expand the business to New York and Los Angeles in about six to eight months, and the final price may be around $100 per day.
So far, this project has cost about $10,000 to $15,000, including the four drones bought by DroneCast. They fly about 25 feet (7.6 meters) in the air, but they can go as high as 1,200 feet (365.8 meters). Singh has been ensuring next to attorneys that his business idea is legal, but he also wants to abide by every single standards the Federal Aviation Administration may implement in the future concerning drones.
Even though this technology seems promising and intriguing, it will be hard to move established businesses to this model of advertising. "If it is not broken, do not fix it", and so if you're the average Joe, looking to for new marketing strategies, you may opt to use an established marketing company, such as Adogy.
Anyhow, DroneCast does bring an interesting idea, in terms of this new drone "wave". Drones seem to be part of our future, so new ideas such as the one Singh had will surely become quite common.
Diogo Costa • International Innovations