Dyson’s Supersonic Hair Dryer Will Blow You And Your Bad Hair Days Away
Dyson has spent $71 million over the last four years developing a very cutting-edge hair dryer, but don’t worry it doesn’t cost that much to own one.
The British based company, widely-known for its signature vacuum cleaners, fans and heaters, and hair dryers, to name a handful, has just unveiled its new Supersonic Hair Dryer. And developing this high-tech hair dryer involved the work of 103 engineers, well over 1,000 miles of test hair, and 600 prototypes. Yes, that’s a lot of time, effort and money.
While hair dryers have really not evolved much over the last 60 years, the Supersonic will undoubtedly script a new chapter in the haircare industry and this is just what Dyson wants to be known for.
“We realized that hair dryers can cause extreme heat damage to hair,” explains billionaire entrepreneur and company founder Sir James Dyson. “So I challenged Dyson engineers to really understand the science of hair and develop our version of a hair dryer, which we think solves these problems.” (1)
Tom Crawford, who heads up the product and development division with Dyson, indicates that the new product is worth purchasing as it’s the ‘Rolls Royce’ of hair dryers.
“When Dyson goes into a new category, we always think about how we can make it better,” he says. “Part of that challenge is making sure we invest in the right technology and testing to do so. The first part of this was to learn the science of hair. How to test it, how to make it repeatable, and then how to measure it. We built our own state of the art laboratory dedicated to investigating the science of hair.” (2)
The Hair Dryer Re-Thought
According to Dyson, the Supersonic is lighter and far more efficient than any hair dryer ever developed.
The big seller with this new device is that it is equipped with a motor like no other. Dyson highlights that “the high-powered V9 motor runs up to 110,000 RPM and is housed in its handle, and its magnetic, double-skinned rotatable attachments stay cool to the touch.” (3)
Even better, a glass bead thermistor measures temperature 20 times per second and transmits data to a microprocessor. This product will not go over 150 degrees, and its airflow is real quick so it aids well with styling and you don’t have to worry about your hair getting extreme heat damage.
An added plus with this new hair dryer is that it’s a very quiet - arguably the quietest ever made to date, thanks to its technology.
Will It Sell?
The Supersonic Hair Dryer is certainly creating a lot of chatter. However it will cost you $400 (USD) to own one.
Since most hair dryers range from $50 to $200, will this new high-tech hair dryer be a hit on the market? Of course it will. Dyson has a solid brand and everything they make is expensive but truly a cut above the rest. Just look at Dyson’s line of innovative vacuums as one example – they are far more costly, but people want them as they boast quality and longevity. The same will hold true with the Supersonic Hair Dryer: those who are serious about haircare will spend the money to own one.
So, will this new hair dryer be the new cure for bad hair days? Buy one, try it, and find out.
1) NBC News: April 27, 2016
2) TechCrunch: April 28, 2016
3) Dyson: April 25, 2016