E-Commerce Startup Offers 'Non-Toxic' Skin Care Products For Wellness Industry
There’s been a change in the wind over the last few decades in regards to the demand level for products free from chemicals, additives, hormones, pesticides, dyes, toxins, animal testing — well, you get the idea. That’s because people are re-examining what they put in them, on them and around them in an effort to be healthier and live longer. Their interest also extends to how a product is made, whether or not it’s sustainable and the impact it leaves on the environment. This return to cleaner, greener living has provided countless business opportunities, and an L.A. upstart called Love Goodly is taking advantage of it with a line of non-toxic beauty and skin care products.
While you’ve got your stalwarts among the green, like Tom’s of Maine that makes Burt’s Bees look like a relative newcomer, Love Goodly offers eco-friendly personal care products, healthy snacks, wellness items and style/home accessories delivered right to your door in a trend that is quickly gaining followers. E-commerce companies like Birchbox, Graze, Barkbox and others are the latest thing in subscription services. These subscriptions provide customers with weekly, bi-monthly and monthly deliveries in the form of goody boxes. Like Graze and Barkbox, Love Goodly focuses on healthy, natural products and small local suppliers.
The startup’s co-founders, Justine Lassoff and Katie Bogue Miller, describe the working model as being a “green Sephora” based on Birchbox but with a “mindful” twist. On their website they go on to say, “LOVE GOODLY makes discovering new healthy, cruelty free, vegan and natural brands fun with bimonthly subscription boxes.” So, twice a month subscribers to the home delivery service receive a box containing 5–7 non-toxic eco products that are mostly full size, not samples, with access to an e-commerce shop for customers to re-stock at will. The business has already attracted some high profile personalities such as actress and activist Alicia Silverstone.
Eco Aware Brands
The “better brands” conscious group has a rather lengthy list of banned ingredients on their website with a description of where they’re found, what they’re used for and the concerns Love Goodly harbors in connection to them. The cool thing is, none of it’s in lawyer or scientist speak. What this amounts to is they’ve basically done your homework for you (if you’re trying to steer clear of questionable additives that could compromise your health or that of an animal) in a way that’s easy to understand. They also enlist the aid of what they call value icons for helping shoppers determine an item’s attributes. There are 12 in all and a key is included.
Subscriptions like these are by no means new (think Omaha steaks, cheese, wine, book and music clubs), but there’s something exciting about waiting on a package to arrive and not knowing what’s inside. With Love Goodly and the other e-commerce sites listed above, the reason you don’t know exactly what’s inside each package is because the items they contain vary from delivery to delivery. This gives you the opportunity to sample new and different products that have been handpicked for their particular qualities, allowing you to enjoy the surprise in the process. The entire concept from beginning to end is actually pretty cool.
Love Goodly will be donating 5 percent of their sales to non-profit partners CureCerviclCancer.org and Farm Sanctuary. For more information on the green products and how it all works, visit their website.