Hunting for Eggs -11 Interesting Uses of Eggs in Advertising

When you think of Easter, amongst other things, many of us think of eggs. Perhaps some Cadbury chocolate eggs or the dyed, bright colored Easter eggs kids find in Easter egg hunts.

The following ads take a different look at eggs, and companies around the world use the incredible egg in advertising for a variety of products.

1. Fighting the Neo-Nazi Movement, Germany

In Germany, Neo-Nazis are often called skin heads and identified by their shaved egg shaped heads. Thus, in the Loud Against Nazis Campaign , specially designed egg cups that looked like the skin heads were sent around in the mail. Breaking eggs designed to look like the heads of Nazis for breakfast was meant to raise awareness and to serve as a reminder about doing something against the Neo-Nazis.

Source: Ads of the World

2. Protect It, India

Eggs are recognized internationally as fragile and breakable. Playing off of the idea of eggs being fragile, these egg box from Max New York Life Insurance read, "Life is equally fragile. Protect it with life insurance."

Source: Ads of the World

3. Egg Beater, USA

This print ad from Nebraska was used to promote the rodeo: "River City Roundup: featuring flip-you-like-fresh-farm eggs kind of bulls."

Source: Ads of the World

4. Strength and Power, India

The National Egg Co-ordination Committee ran these print ads to promote the benefits of eating eggs.

Source: Ads of the World


5. No Burglaries Here, Germany

This ad was used by Senso Alarm systems to promote how their alarm systems protect against burglaries.

Source: Ads of the World

6. Fresh Life, Australia


Eggs often symbolize birth. This ad for Start a Fresh Life promotes the Fresh Life Snack Pack?

Source: Ads of the World

7. Bad Eggs, South Africa

This series of ads for Mulaid brand of eggs, from Pioneer Foods, reads "History's produced a lot of bad eggs. Thankfully, ours are always good. Mulaid Eggs.

Source: Ads of the World

 

8. Braun Multiquick Culinary, Germany

This print ad for the multi faceted kitchen tool shows how it can replace a wisk. The message reads, "why cook when you can create?"

Source: Ads of the World

9. Relax, Italy

According to Ads of the World, AXN Channel is totally focussed on energy programs, impressive tv series, high tension films. So this hilarious message of "Relax. If you can. AXN. A Sony Pictures Entertainment Company" is a great fit for this eggstra comfortable couch.

Source: Ads of the World

10. Smooth Shave, Brussels

Bouncing off the smooth aspect of eggshells, egg boxes in Brussels were taken in hand by the Wilkinson Quattro Titanium. According to Ads of the World, the masculine faces on the eggs were printed on transparent stickers and then stuck to the eggs. An advertising flyer with a promotion on the back was put in every box.

Source: Ads of the World

11. Surfwear, France

What do you think of this concept of eggs hatching on the beach to promote swimwear?

The copy on this series of ads from a company in France reads, "Sundek surfwear. You've never touched water before."

Source: Ads of the World

 

Do you think these advertisements were successful? Do you know of any other brands that have used eggs in their advertising? Have you seen any great Easter ads that focus on the egg?

Note: The writer and/or the site may have received free samples or some other type of remuneration or benefit for trying out, reviewing, recommending or writing about the items covered in this article.

Comments
Mar 22, 2008
by Anonymous

PWER? STRNG?

#4 made me laugh. Perhaps not every potential reader would have seen the same missing "O".

PWNER?
STRING?

Sometimes you just need a NI...

Mar 22, 2008
by Anonymous

canada ad

there was a canadian television ad for a radio show that showed the two deejays hatching naked from a large egg, covered in a yellow substance pretending oak, to Steppenwolf's "born to be wild". if only i could remember the name of the radio show!

Mar 22, 2008
by Anonymous

Marquee Sign Egg

Driving past my local adult store today, their Easter promotion being advertised on their marquee was "Buy a Rabbit, get an Egg" - the names of two aids to female pleasure.

Mar 23, 2008
by Anonymous

Number 10's just creepy.

Number 10's just creepy. Like it's staring into my soul

Mar 23, 2008
by Anonymous

I think you'll find #7 is

I think you'll find #7 is Nulaid, not Mulaid.