Shopping is on the verge of getting a whole lot simpler, thanks to the Easy Way e-shopping cart design concept.
Brainchild of Professor Sung Tung-Jung and Lai Yung-Mao, the Easy Way shopping cart is designed to help everyone who goes to the grocery store avoid the one most hated thing the store can bring - long lines. Too often, grocery stores will be understaffed or the older gentleman in front of you will insist on paying with a check issued in 1952 along with coupons he clipped from a newspaper made of onion peels.
This can be frustrating for those of us who simply want to get in and get out of the store as quickly as possible, and Tung-Jung and Yung-Mao feel our pain.
The Easy Way e-shopping cart uses RFID technology to track every item that is placed inside it, offering details about price as well as product information for each one. The Easy Way is also designed to present information about deals in the store when the user moves near discounted products, both to encourage spending and help consumers navigate.
With a number of nooks and crannies to place items in the Easy Way, a full load of groceries can quickly be found and placed, each one adding to the total cost the customer will pay. When payment time has arrived, as the user needs to do is pull out a Q-Card and their payment will be taken instantly. A quick trip to the bagging station or the use recyclable bags ends their foray into the grocery store, far sooner than if they had been forced to stand in line.
From concept drawings, it appears that the Easy Way is solar powered, which makes a certain amount of sense as it should use a minimal amount of power and many carts are stored outside. The cost of the cart to produce is a potential issue, however, as is the possibility of customers stealing either the cart or groceries, but the concept has merit.
An easier way to shop is always a good thing, as far as we're concerned, and father the Easy Way can keep us from the boredom of checkout lines and people with one too many items, the better.