Can environmentally conscious, eco-friendly chocolate succeed in the marketplace much the way fair trade, sustainable practices coffee has? Lotte thinks it can, and the confectioner's new Eco-Choco lets them put their money where their mouth is.
"Eco" anything is becoming so omnipresent it risks being over-exposed, but that's not stopping Lotte from applying it to their new, environmentally conscious chocolate bars. Eco-Choco... you might find the name annoying but look beyond it (if you can) and see a new trend in snack marketing beginning to emerge.
Available in Milk and Bitter flavors, Eco-Choco isn't cheap - 210 yen or $2.10 per 50 gram (1.75 oz) bar - but the Eco doesn't stand for Economy.
Nope, by buying Eco-Choco you're supporting environmentally friendly farming, sustainable business practices and the promotion of respect for the protection of ecosystems and wildlife in Brazil, where the cocoa in Eco-Choco comes from.
In addition to the frog symbol of The Rainforest Alliance, the bars carry the "FORESTA" name courtesy of Brazil's Agro Forestry initiative in the cocoa-growing state of Bahia. This certifies that only cocoa beans grown by 100 percent acceptable eco-farming and green business practices are used.
So next time you're in the mood for something sweet to sustain you through your busy workday, show your own good taste by choosing Eco-Choco, the chocolate bar made from environmentally sustainable cocoa. (via Shibuya246 and Surugai)