Log in   •   Sign up   •   Subscribe  feed icon

Eco-Choco, The Sustainable Sweet Treat

Can environmentally conscious, eco-friendly chocolate succeed in the marketplace much the way fair trade, sustainable practices coffee has? Lotte thinks it can, and the confectioner's new Eco-Choco lets them put their money where their mouth is.



"Eco" anything is becoming so omnipresent it risks being over-exposed, but that's not stopping Lotte from applying it to their new, environmentally conscious chocolate bars. Eco-Choco... you might find the name annoying but look beyond it (if you can) and see a new trend in snack marketing beginning to emerge.

Available in Milk and Bitter flavors, Eco-Choco isn't cheap - 210 yen or $2.10 per 50 gram (1.75 oz) bar - but the Eco doesn't stand for Economy.

Nope, by buying Eco-Choco you're supporting environmentally friendly farming, sustainable business practices and the promotion of respect for the protection of ecosystems and wildlife in Brazil, where the cocoa in Eco-Choco comes from.

 



In addition to the frog symbol of The Rainforest Alliance, the bars carry the "FORESTA" name courtesy of Brazil's Agro Forestry initiative in the cocoa-growing state of Bahia. This certifies that only cocoa beans grown by 100 percent acceptable eco-farming and green business practices are used.

So next time you're in the mood for something sweet to sustain you through your busy workday, show your own good taste by choosing Eco-Choco, the chocolate bar made from environmentally sustainable cocoa. (via Shibuya246 and Surugai)

To see more noteworthy Japanese inventions, sign up for my latest articles here,

Steve Levenstein
J A P A N O R A M A
InventorSpot.com

Comments
Apr 10, 2009
by Anonymous

blah blah blah

to make chocolate:

beans from the plant
milk from a cow
suger from a cane

Everything else is just a stupid marketing scheme that idiots are buying into.

Jul 7, 2009
by Anonymous

Poeple poeple ?!?

The idea here is to agree to spend money on a candy bars and support eco friendly farming ... Thanks for pointing out that beans, milk and sugar are natural substances but they never claim that their ingredients are eco friendly all this is about is buying their products and choose to support eco farming ...