Econova: Europe's Greenest TV by Philips

At this year's Internationale Funk Ausstellung (IFA) in Berlin Germany, Philips electronics unveiled many advanced energy-saving products such as televisions, irons, vacuum cleaners, sound systems, and more.  Many of these products were made from recycled products and were more easily recyclable and biodegradable than traditional electronics. Among the most popular products was Philips's Econova LED TV.  Already being called Europe's "greenest LED TV," the Econova was awarded European Green TV 2010-2011 by the European Imaging and Sound Association (EISA).

Complete with solar remote control, the Econova uses the latest LED lighting technology to reduce energy consumption by up to 60%, making it the lowest in it's category.  Still maintaining best-in-class picture quality,  Philips claims the TV "holistically addresses concerns about the environment without compromising on performance, delivering a truly captivating cinematic experience in the home with minimal impact on the environment."

Econova boasts "zero power-switch."  That is, when you switch this TV off, the power consumption decreases to 0 watts, whereas other TVs on the market still consume power when turned off in order to respond to the remote.  Standby power consumption in typical TVs usually costs the consumer less than $1 per year, so it's not normally something we consider; however, think about how many TVs you have in your home, and then consider how many TVs exist on the planet that stay plugged in even when they're turned off.  I don't pretend to know how many watts that amounts to, but TVs with zero power-switch would certainly reduce power consumption considerably.

Perhaps most important is the LED lighting, which is one of the most advanced types of lighting available.  In regards to the planet, LED lighting contains no hazardous materials and an LED backlight allows consumers to "enjoy low power consumption, high brightness, incredible contrast and sharpness, and vibrant colors."

Further green attributes include 100% recyclable packaging with the elimination of polystyrene (Styrofoam) buffers and plastic bags; in fact, there is absolutely NO plastic used in packaging.  The Econova goes even further: a paperless user manual, an e-manual, that is.  Not to mention the TV itself is made from recycled recyclable materials and is completely free of hazardous wastes such as PVC and halogen which are common in standard electronics.  The solar-powered rechargeable remote would definitely eliminate the age-old problem of battery operated remotes that seem to die right when you're flipping between two of your favorite shows.  For maximum sustainability, the solar cell recharges from daylight.  No, you don't have to place it near a window all day; the built-in "accumulator" significantly stores energy to power the remote over time.  Furthermore, an ambient light sensor adjusts the brightness of the display to suit your room and save power.  All in all, the Econova is said to have the lowest power consumption in ultra-thin TVs by consuming only 40 watts of power in "eco mode." 

So you might be wondering how it compares to other flat screens - does it still have all the fancy-pants splendor of traditional flat screens?  It would appear so.  A revolutionary tabletop stand can also be used as a wall mount, eliminating the need to buy separately-sold wall mount brackets.  This wall mount is designed to ensure that the TV is always straight when mounted, further eliminating the need for that pesky level.  What's more, Philips claims the TV to have one of the slimmest profiles on the market.  High-quality, 60% recycled aluminum houses the ultra-thin LED display.  Picture Precise HD, Pixel Plus foundation, HD Natural Motion, Super Resolution, and 4 trillion colors are just a few of the attributes that make my 6-sided box of a TV seem pretty shabby.

Sources: Philips and IFA and