THE FULL RECAP. ONLY 12 REMAIN - tonight ED EVANTELISTA IS THE MAIN JUDGE. He decides the fate of:
MARK Martinez - Sackmaster 2000 (now the Sacmaster),
SHERYL McDonald - The Un-brella (now the In-brella) and
ERIC Thompson - Receiver's Training Pole (now the Catch).
They each have 4 WEEKS AND $50,000 TO DEVELOP THEIR PRODUCTS and then put them to the test. They have jus 30 days to perfect their invention. Then, it’s BOOM OR BUST. Two get cut, one moves forward.
Erik Thompson is up first. Ed says that he has a very small market. He needs a good name for his product. Calls a focus group to find out info. Not very good. All the participants generally don’t like it. Eric gets the call that his rent is due on his gym. And it sounds like he doesn’t have the cash.
Next… Sheryl – Ed says the Un-brella isn’t a great name. It's too negative. Good thing in my opinion. Because the GustBuster uses that exact same language to describe their product. I saw it in SkyMall magazine on United Airlines yesterday. She needs to make some changes to the product and wishes her life partner was there to help her make the decision. She’s not and has to go it alone.
Mark – Ed suggests Mark makes some changes. Be a little more open minded. Maybe add a strap, change the color. Mark holds a focus group, they can see other uses. Mark says it’s only for saving lives. Then the product design people suggest he make some changes. Make it more compact. Ed wants him to change the name. Mark fires the product design company.
Eric works on making his invention look great.
Sheryl watches her protypes “grow” and become real. Cries.
Mark goes to a new company to have the product color changed. Decides to spend very little on his product, and instead, spends $2500 on himself and some new clothes. Mark's new company produces a box for packaging the Sacmaster and puts the logo on the Sacmaster. Mark loves the new product and packaging.
Sheryl sees her prototype, but unfortunately, the automatic feature couldn’t be done in time, and the way it closes is manual.
FACE THE JUDGES:
Eric gets to show the judges his stuff. He shows them a video of a highschool team that used his the Catch. It seems to work. Doug’s not sure about the mass appeal.
Sheryl – renames the product to the Inbrella They tested it at a racetrack. It works OK… but is a bit large, and didn’t work each time. Peter says it’s too big, it’s cumbersome. Ed says it’s different.
Mark – Took the Sacmaster to New Orleans to give it a test. There are still less than 200 people in their homes out of 26,000 homes in this one Parish. The test works, flawlessly. Ordinary people fill nearly 40 more sandbags than a team of relief workers doing it the old fashioned 2-man way. Unfortunately, Mark cheaped out. He says he spent $20,000. If that’s the case, he spent too much, in my opinion. He didn’t’ spend ANY money on a strap, which he was asked to do. He didn’t refine his product as much as he could. He was frankly, too stubborn. But hey, maybe he knows better and decided pocketing 30G was the way to go.
Ed makes the final decision. Mark is up first. Ed says when he first came in it was a no brainer. Saves lives. Saves time. Eric. Says it’ll mean he can pay off debt. Send his kids to college. It means everything. It’s big. Ed says he’s got a fire in him. Sheryl’s up next. Ed says her idea was real small to start. But her commitment was like a train that kept going… but unfortunately … BUST. She won’t be moving forward. But should be proud. Originally, the show stated that the final 9 (final 12?) each would have a chance to have there products optioned for royalties even if they didn’t make it to the final rounds. So maybe we’ll see a smaller, automatic version of the INBRELLA sometime soon with a sticker that says "As seen on AI".
Ed talks to Mark about how closed minded he was and is disappointed. Decides that he will not be moving forward. BUST. But you know what… it’s still a great idea, even if there are other things out there that are similar. If it brings this idea to the frontlines where something so simple can make a HUGE difference, this show will have been a success. I’d bet something like this soon becomes an essential tool for rescue workers everywhere.
Ed says Eric is a fighter and he’s a survivor and guess what? Yup. He’s staying (or as Ed put it "You're not going home"). Eric says he won’t let Ed down. Gives him a big man hug. BOOM. Key sappy music… for their journey home. NEXT WEEK MARY LOU DECIDES THE FATE OF THE NEXT THREE CONTESTANTS.