It's amazing how many people have visited this site specifically because we had a photo of the round baby car seat. And the chatter about it is equally amazing. If you saw the show, you saw that it uses basic physics to work against the forces of a car accident. The baby seat rocks - helping protect the baby inside. Will it work? Who knows. But congrats to the judges for moving this one forward to see if this show can actually be used to "improve" a product concept. If this one can work... it could be huge.
As a parent, I'll tell you, we've spent tons of money on baby safety products. The market is obviously enormous. And if there's a better car seat out there, or the potential for one, it would sell like gangbusters. The Britax car seat is known as one of the best on the market. And it's VERY expensive. And guess what, a top seller as well. Why? Because it works better, even if just a bit better, than the rest of the products on the market. In other words, what Mary said was dead on. To make an improvement, even just a few percent improvement, on a life saving product, will do wonders and make big money. But that's my opinion. What do you all think?