Extra Cold Bar Serves Beer Below Zero - How Cool Is That?

How cool is the Asahi Super Dry Extra Cold Bar? See for yourself: the digital LED display shining out from the front window shows the interior temperature - prefaced by a minus sign.

Once you get inside the company brew pub located in Tokyo's ritzy Ginza district, order up a cold one or pour it yourself from the stylish frozen draft towers. The beer's served colder than room temperature; usually standard practice but even more so when the room is as cold as ice!

The Asahi Super Dry Extra Cold Bar (corporate website here) is only open for the summer of 2010, specifically from May 21 through August 31. Each frosty mug of super cold Asahi Super Dry draft beer costs 550 yen, or about $6... super! The concept is a slightly different take on the international Ice Bar concept that offers imbibers draft beer served in mugs made of ice.

According to Man In Japan, "The bar is on Chuo-dori in Ginza and close to Ginza 1 chome station exit no 8." Yes, those directions are meant for subway riders, always the best way to travel in Tokyo, especially when your destination is a bar. (via Walker Plus)