Facebook’s Double Standard: Blocks Tsū While Incentivizing Their Own

Backstory
Tsu’s business model is predicated on paying its users 90-percent of their advertising revenues. In addition, their algorithm is also based on an MLM recruitment schema that pays more when the posts of a user's down-line recruits garner viewership.The fly-in-the-ointment that touched a nerve with Facebook, initially came when founder Mark Zuckeberg's team learned that Tsu’s more aggressive users were using the FB platform to post links to improve their recruitment efforts.

“We require all websites and apps that integrate with Facebook to follow our Platform Policy,” Facebook spokeswoman Melanie Ensign told WIRED. “We do not allow developers to incentivize content sharing on our platform because it encourages spammy sharing and creates a bad experience for people on Facebook.”
Therein lies the rub . . .

Equal Opportunity Censor
It appears Facebook has both ends of the social media spectrum in its cross-hairs. In addition to targeting the young upstart Tsu, Facebook apparently wants to usurp the authority of the world’s largest search giant as well. Well, maybe not Google per se - but one of its most lucrative revenue producing-offspring — Youtube.
To boot, this group of users are incentivized. The videos that keep people watching will earn a greater share of the revenue from embedded ads, where Facebook will award them a 55-percent cut.
"Facebook is aggressively moving into the video space," said Eleni Marouli, advertising analyst at IHS consultancy.
"In December 2014, Facebook surpassed YouTube in views for the first time, and we predict YouTube will lose share from next year onwards."
So cash incentives is what’s on the table, and definitely at work here. And if that wasn’t enough to show that Facebook is speaking out of both sides of their mouth, add to this enterprising boondoggle the fact that FB is now being accused of allowing some of these video users to also pirate the work of others.
Add ‘Freebooting’ to the mix . . .

According to this report, “It turns out the majority of Facebook’s videos originated on YouTube, and they have essentially been stolen from their creators. What is happening is that people other than the original creators are downloading videos from YouTube, and then uploading them into Facebook’s video service,” as their own.
What’s good for the goose is apparently not good for the gander
By allowing the freebooting intervention, Facebook is essentially earning ad revenue off of stolen YouTube content. Which begs the question: Has Facebook grown too big for its britches? Do they think that 1.5 billion users affords them the latitude to enact censorship measures on one network, while stealing from another? Will that cut the mustard without any public scrutiny or outcry?
Surely this case study sets historic precedent — but less we forget, when Facebook was a young upstart itself, just one short decade ago, we witnessed just how ruthless Zuckerberg et al could be. In fact an Academy Award-winning movie actually documented every Machiavellian step they took back then to become the number one social network in the world.
But for anyone who has lived on this earth long enough is aware, nothing lasts forever. Evolution and the law of impermanence are inevitable factors that consistently churn through the old to get to the new. Facebook's unscrupulous tactics can only last for so long. Someone, someday, smarter then them will rise up to knock them off their perch.
And if I can't make you a believer in that, I have one word for you: MySpace!
by JediBret
“We do not allow
“We do not allow developers to incentivize content sharing on our platform..." So, does that explain why they are ok with YouTube videos which pay creators via the ads that roll with them (ads that roll with the video, even when played on Facebook)?