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Articles at InventorSpot.com

Reverse Product Placement : IdeaWatch 2.0:


Any marketer can get a product placement into a movie, TV show, or video game. But if you're really clever, you'll do just the opposite...find ways to turn fictional products into real ones. In this post we look at the new product development strategy called "reverse placement".
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Everyday Edisons is Auditioning Inventors in San Diego


As a update to our article "Calling All Inventors:Everyday Edisons is Looking for Inventors for Its Show", we wanted to remind inventors that Everyday Edisons®, auditions are being held in San Diego, California this Saturday, February 24th, 2007. read more »

Always There Bottle Opener


Often when the need for a drink arises, most of us rummage through cutlery drawers or stands, look through kitchen counters in the desperate attempt to find the elusive, all important tool—the bottle opener. Ok, ok so you are the super organized type, who knows where everything exactly is…but this is for the “normal” mortals…

The Suck UK team needs to be congratulated for this cool, new bar accessory. A fridge magnet that doubles up as a bottle opener. read more »

10 Top Tips For Branding Your Invention


I wanted to name my massage tools "Knuckles" because they are based on shiatsu massage, often accomplished with the knuckles of a massage practitioner's hands. But the word "knuckles" looked funny to me. When I transcribed "knuckles" more phonetically, the brand perked up! "Nukkles" said "fun," and "feel good," and it was zippy, and yes, it said the product feels like knuckles! read more »

Here are 10 tips to help you reach the perfect brand name for your new invention!

Would you Wear These? Shoes Made To Vacuum


Just imagine instead of the usual scenario, shoes bringing dirt into the house, shoes that are made for cleaning up the dirt instead, as you walk around the house. Electrolux imagined it and came up with a concept for a nice clean pair - a definite "must have" for cleaning fanatics or the shoe obsessed.
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Entrepreneurship Week 2007


Entrepreneurship Week USA is going to be held February 24 to March 3, 2007.

The Kauffman Foundation, along with a group of sponsors including the New York Times and Inc. magazine, want to "ignite the nation's consciousness around the importance of being entrepreneurial." The week long event will be designed to inspire entrepreneurs and entrepreneurship. There are some great events to help inventors. read more »

What I Learned From...V for Vendetta


I'm a big believer that what you find to be true in one area of life often has far-reaching implications for other areas of your life. So I'm starting this series on little nuggets of truth, advice or experience that I come across that are relevant to the world of inventing, small business and entrepreneurship and that I hope will give all of you who have joined me in this often crazy, unpredictable and dangerously fun world something to think about. And what better way to start than with a little anarchy...
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The New Scoop on Poop - Flushing For Our Future


Boy, have I got a good scoop. It's about poop. And pee. Think diapers. Think flushable. Think compostable. Think gDiapers - a new choice that offers fashion and function for the most adorable tush on the planet - your kid's!
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Site News - February 19, 2007


Hi All:

We have a wonderful new addition to our writing team, Aditi Simlai Tiwari.

Aditi was a full time journalist prior to quitting and becoming a full time home maker. She loves life and believes in living it to the fullest. After a long hiatus, she felt the desire to get back to work and direct her creative energies to new projects. Back at her work desk, she is now busy writing and editing. She will be contributing to AmericanInventorSpot.com as the Lifestyle Writer. read more »

Feel Like Getting into Hot Water?


Ever wonder if anyone has come up with a new way to boil water?

Our Guest Blogger, Peter is a creative ad man and inventor, who has lived and worked around the world and is now based back in his native UK. He also runs Junkk.com , which he created as karmic korrection for a life persuading folk to buy stuff they may not really need, helping design, find and share ideas on reuse for everyday products and packaging that normally get thrown away.

Here's his article:

Ever since I was a lad, and waaaay before climate change was anything other than the one day in August we had a summer here in the UK, there were some fundamentals dinned into me about not wasting. Eat your crusts. Switch off the lights. Turn off the tap when you brush your teeth. Actually, not much has changed, only I now tell my kids we're all doomed if they don't. read more »

Thirsty Plants Can Now Call for Water


For some people, gardening comes naturally. They have what's known as a "green thumb". For others...not so much and inadvertently kill plant after plant until they quit trying to ever garden again.

What if there was a way to build a relationship between a plant and its owner and help turn the owner's "death thumb" into a green one? read more »

Curious Design: Drifting through the Contemporary Arts Center


Zaha Hadid is one of the most recognized names in architecture, and in this article you'll see why. Responsible for revitalizing the architectural scene in cities all over the world, Hadid created the Contemporary Arts Centre in Rome, Italy with the hopes of building not only a new relationship between structure and environment, but also between structure, art and spectator. The result is a breathtaking museum that brings a contemporary presence to Rome, but also melds nicely with the established architectural landscape.
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Colgate Surgical Mask: Inventive Marketing


Here's an inventive ad program to make people more aware of Colgate Smiles kid's toothbrushes:


Here are the stats via Ads of the World:

Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Arno Lindemann, Bernhard Lukas
Art director: Jonas Keller
Copywriter: David Leinweber

What do you think? read more »

GM's Chevy Volt Could Change How We Drive


Want to know how future cars from GM may be propelled?

Our guest blogger, Chuck Arehart, is a Detroit-based freelance automotive writer with 18 years of experience in the industry. You can reach him at chuckarehart (at) comcast.net.

To get absolutely the latest news about GM's green propulsion development, he interviewed the folks at GM to get exclusive insights on what's happening for the readers of AmericanInventorSpot.com.

Here's his article:

Amid unstable fuel prices, an expanding environmental consciousness and market competition, General Motors unveiled the Chevy Volt concept vehicle at the North American International Auto Show in January. While styling is usually the major jaw-dropping factor with most auto show concept cars, that's not the Volt's mission. The power train underneath its futuristic composite skin is even more important to GM because it may define how future vehicles are propelled. read more »

Inventor Partnerships Can Be Made In Heaven (Sometimes)


Inventors need partners highly skilled in their fields, but flexible in their approach. Good listeners. Adventurers. Partners who create a plan for the product, not squeeze a product into a plan.
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Green Gifts for the Pets We Love


Pets are part of the family too, right? Right! But, until recently, environmentally friendly products for pets didn't even cross my mind. Then this winter season a nine week old puppy came into my life and before I could turn away from his big sad brown eyes I was hooked and the search for safer and environmentally friendly pet products began. Here are just a few of them below. From chew toys, to pet beds, cleaner litter, healthier bath time and food- pets of all kinds can live green right along with us.
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Shoes That Give You A Buzz


What Are These Shoes Hiding?What Are These Shoes Hiding?

On December 26, 2006, Dr. Richard Koenig was awarded the 7,152,345th U.S. Patent for something contained in these shoes…. No, it’s not a travel alarm… nor is it a stun gun….

These two shoes, along with a few other fashionable-looking styles are loaded with “good vibrations!” read more »

Mothers of Invention Contest for Good Morning America


Good Morning America Weekend" kicked off its third annual Mothers of Invention Challenge today, in partnership with Mom Inventors, Inc.

Here are the details: read more »

Essentials to Keep Your Kids Safe


In light of all the media attention with the recent retrieval of the two kidnapped Missouri boys, child safety has once again taken the spotlight. I’ve recently read quite a few articles educating parents about child safety and important information you can tell your kids about how to keep themselves protected. A great site to check out is YourSafeChild.com. The web site is features child identification products that are really a must-have for any parent. Here’s a look at the items they suggest:
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Playing God: Scientists Plan to Re-Create the Universe


While humans may not actually reconstruct the universe as it is, earlier this week the New York Times and International Herald Tribune announced the intentions of a global group of physicists to re-create the environment of the early universe so they can better understand the Big Bang. After a hundred years of theory, discussion, and lab tests, the time has come to test results at a higher level. The machine the physicists plan to build is a super-sized linear collider that is ten times the size of the largest one that currently exists. So, where will it be built, and what do we hope this new $6.7 billion machine will tell us?
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