FIGS: Buy A Tie, Send A School Uniform To Africa
In many parts of Africa and other developing countries around the world, it's essential for kids to have sharp, clean and complete uniforms to attend schools. For families that can barely afford to put food on the table, purchasing uniforms for one or more children is easier said than done, which is why there's a new buy-one, get-one for charity business that's in operation.
FIGS is following a business structure that's become increasingly common. Purchases also attend to a good cause, which proves that it's not just all about profit, which in itself is also a positive way to get people to purchase. It has a good marketing concept in its basic business plan. Consumers who purchase one of their stylish ties also have a school uniform sent automatically to a child in Africa who needs it!