Glassdoor.com plays into the trend of transparency tyranny
by allowing people to look through the office doors of major organizations and
see what it's really like to work there. Employers can setup their own accounts
to encourage their current staff members to provide their ratings and opinions;
all under the veil of anonymity.
The idea is not new; corporations have been getting their
employees to complete confidential assessments regarding their experiences for
ages, but Glassdoor broadcasts it on the internet for future recruits and
employment hopefuls to judge whether or not they want to work there.
In order to sign up, users must first provide a review of
their current employer in the "you tell me yours, I'll tell you mine mentality"
to gain access to the reviews they're interested in. Glassdoor provides
information on more than 32,000 companies around the world as well as over
7,000 salary reviews, which has continued to grow since their launch this
Information isn't totally out-of-bounds for those
non-account holders, they can view the pros, cons, advice to senior management and
salary comparison of four dominant businesses; Google, Yahoo!, Cisco and
Deloitte. And though I did mention in a recent article that Google topped this
year's Best Companies To Work For list, the Product Manager's review which is
made available on the site outlines more cons than pros, which includes stating
that it's "The #1 springboard, but not a nice place to grow old". So it goes to
show you why current, personal reviews by employees may provide more
perspective into how people REALLY feel about working there.
With two big industry players behind the venture, Robert
Hohman and Rich Barton who have had involvement with major companies like
Expedia, Microsoft, Hotwire.com and Zillow.com know what it takes to make a
Glassdoor's on the right track by filling an open market
that currently has no other competitors with critical acclaim and business
growth ahead of them on the horizon.