It use to be Forbes' annual listing of the World's Most Powerful Top 100 celebrities had to do with box office receipts, star power and how well the celebs greased their PR machines. Today, Forbes is adding 'social media' and 'Web dimension' rankings to the mix which blends in a 'wisdom of crowds' component.
Forbes notes for the first time this year, the social media rankings takes into account a celebrity's "presence on Facebook and Twitter."
Oprah WinfreyWhile Oprah Winfrey and her earnings of US $315 million this year took first place, a total of six celebrities who appeared on the top ten consolidated list that included social media and Web rankings were musicians - perhaps indicating how involved musical entertainers are in the social networking space.
The surprise for many was Gaga leapfrogging over the more established pop stars like Lady GagaMadonna (No. 10) and U2 (No. 7) to rise to fourth place in the overall list - but first in the social media and Web presence rankings. She is also the list's top-ranked newcomer and Forbes lists her earnings at US $62 million this past year.
Here are the top 10 celebrities in the overall rankings:
1. Oprah Winfrey
2. Beyonce Knowles
3. James Cameron
4. Lady Gaga
5. Tiger Woods
6. Britney Spears
8. Sandra Bullock
9. Johnny Depp
The complete list of The Celebrity 100 can be found here.
Tiger WoodsRounding out the list's top five: Tiger Woods. Despite personal and professional setbacks this year (all negative publicity was extracted from this year's list), the tabloid golfer still managed to earn $105 million between June 2009 and June 2010.
More on the Methodology
The Celebrity 100 is a measure of power based on money and fame. Earnings estimates, which include income from films, television shows, endorsements, books and other entertainment ventures, are calculated between June 2009 and June 2010.
Figures were rounded off where appropriate. Additional sources include Billboard, Pollstar, Adams Media Research, The Nielsen Company and SNL Kagan. Fame is calculated using Web hits on Google Blog Search, TV/radio mentions on LexisNexis, overall press mentions on Factiva and the number of times a celebrity's image appeared on the cover of 25 consumer magazines. Social rank is calculated using metrics like Facebook friends and fans as well as Twitter followers.
Demi & AshtonSurprising that 'social media' A-Listers, Ashton Kutcher and his wife Demi Moore did not make the top ten list. Might have something to do with the over-exposure of the 'cougar' backlash - or the fact that Kutcher's three million+ followers on Twitter are not as enthusiastic about the couple as they use to be.
Last year, SuperNews did an excellent job in parodying the 'Celebrity Twitter Overkill' phenomenon, where in addition to Kutcher and Moore, Perez Hilton, P.Diddy and others took the brunt of twitter followers' angst towards celebrities monopolizing too much time and attention on Twitter.