Forget Plastic! The Brilliant Invention Of The 360 Paper Water Bottle

My colleagues and I here at have been writing about ways to recycle and make use of water bottles for the last few years. But there's a company that doesn't believe that recycling water bottles, whether we make lamps out of them or put them in recycling bins, is the answer for the future. So this international design company, Brandimage, has invented the 360 Paper Water Bottle. Now all the earth needs are water bottling companies ready and willing to use the technology.

Instead of responding to a client's desire to create a more ecological image, Brandimage created the 360 Paper Water Bottle as a response to what is happening to the environment and in the bottling industry. In this a novel approach to design, Brandimage is taking the responsibility for ecological design and innovation in an attempt to induce clients to utilize it. The homework is done; now Brandimage is offering water bottling companies the opportunity to positively brand their images by using these bottles that are 100 percent sustainable.

Brandimage's first "visionary deliverable" is the 360 Paper Water Bottle, and you might say it's pretty cool.

The 360 Paper Water Bottle utilizes sustainable sheet stock made of bamboo, palm leaves, and other natural plants which is pressed into 2 halves to encapsulate a micro-thin PLA film that provides liquid/O2 barrier. PLA stands for poly-lactic acid, which is highly degradable.





The bottle top, which incorporates a sanitary plug to reseal the bottle, is torn off at the top. Once the plug is removed the torn paper stays tethered to the bottle to eliminate litter.





Because the bottles are die-stamped together the six-pack formation does not require a separate six-pack carrier for the bottles.





Natural dyes are used to color the bottles and company graphics may be embossed into the paper or applied with labels. If embossing is chosen, fewer materials and labor will be needed.





Natural structural board creates the shipping containers, reducing the material used in palletizing the water bottles,






...and the paper board tag, which may be snapped off, provides space for marketing copy.






Brandimage has researched its design thoroughly from every perspective -- from manufacturing to bottling to delivery and point of purchase. It calls the Paper Bottle "360" because Brandimage has created its product from every perspective.

Fabulous idea, don't you think? Wonder which companies will be the first to utilize this brilliant ecological design and lift the huge footprint made by plastic waste in our world.

Brandimage via



Some of the sites we link to are affiliates. We may earn a small commission if you use our links.
Dec 10, 2008
by Anonymous

Who buys water bottles?

Who buys water bottles? They come free when you buy the water.

Dec 11, 2008
by Anonymous


buy water in a store? When you can have it from the tap at home.

Dec 11, 2008
by Donna Pacheco

Only if it's inexpensive

This is amazing.

Now, the question is if it is cheaper than plastic bottles.  If it is just a tad expensive than plastic bottles, some companies might go for it for the simple reason that it appeals to green conscience.  And that's such a big deal right now.

But if it's too expensive and eats away into company profits, I doubt anyone will really buy the idea of paper bottles.  It IS very interesting though.   


Small Business Writer

Latest Post:  6 Money Saving Tips for Small Business Owners


Dec 11, 2008
by Beth Graddon-Hodgson
Beth Graddon-Hodgson's picture

 Very cool idea...but

 Very cool idea...but while it solves the water bottle dilemma, it puts more strain on the world's forests - so I guess consumers will have to think about what wouold be a better balance.

It'll be interesting to see where this goes, but it any case, great find!


Beth Hodgson
Innovative Business Writer

Dec 12, 2008
by Anonymous

Got Milk

Correct me if I'm wrong, but milk has been coming in paper 'bottles' since I was a kid. But we all called it a carton. Stupid idea.

Dec 13, 2008
by Anonymous


Paper bottles are the equivalent of the paper cup or carton. Yes, milk comes in cartons, and soda and can come in paper bottles! It could work!

Kate O'Connor
koconnor (at)

Dec 19, 2008
by Anonymous

What a stupid idea.

The real problem is that most plastic bottles, and other are just thrown away rather than recycled. How does this product prevent people from just throwing the used paper bottle in the trash? - it doesn't. And like any waste that gets shoved into landfills, it gets buried and goes anaerobic so it doesn't break down regardless of how biodegradable it is.

If this product ever became successful it would just be another mass consumer of pulp products. Whether they make it out of trees, bamboo, hemp or whatever, it will still be competing with natural spaces.

These bottles have a gimmicky appeal, but in the end, it's just going to make people feel better about doing nothing.

Jan 12, 2009
by Anonymous

right on

very true

Jan 20, 2009
by Anonymous

It is not the plastic it is that water that is the problem

Blah blah landfill and plastic. The freakin problem with bottled water is that it takes a resource that is already (for the most part) local and starts shipping it around using fuel.

Here is an idea, turn on the faucet.

Jan 21, 2009
by Anonymous

What about...

What about those aluminum water bottles? Not made from plastic or trees and last a looonngg time. They're cheap. I got one for 10 dollars. Keeps my water cold. It's lasted a long time so far, and when it's time to get a new one, I just recycle the old one. These paper bottles sound like a bad idea to me. Going from a really bad bottle, to a not as bad bottle. I say get an aluminum one. Beats the cost of buying paper bottles AND saves trees.

Jan 30, 2009
by Anonymous

Love the ingenuity of

Love the ingenuity of it.
Its really amazing how paper holds water...but it's still a waste of resources...
This reminds me of an article i came across that mentioned a crab made entirely out of wood was self sustained on the beaches by wind and could sense hurricanes and strap itself down...

We need more ideas like that.
Thinking wooden structures!

Feb 1, 2009
by Anonymous

unlike most people believe..

unlike most people believe.. we don't cut down forests for all of our wood. A lot of it is grown specifically for it's purpose.

Feb 15, 2009
by Anonymous

hmmmmm,,,,, a dilemma

hmmmmm,,,,, a dilemma