In celebration of this year's July 4th, 1ForAll, a new national advertising campaign has been launched to remind us not only of our basic freedoms but also some of our new ones - such as - freedom to rock 'n roll, to Facebook, to YouTube and yes, even freedom to tweet.
The non-partisan campaign takes advantage of a variety of new media platforms such as Facebook, Twitter, and Google's homepage and blog. There is even an open call on YouTube for videos that creatively demonstrate the freedom to assemble.
Up till July 31, 2010, any one can submit a 30-second video demonstrating your freedom to speak, rock, assemble or any of 'freedom' you would like to highlight in a topic of your choosing . As part of the 1ForAll campaign, winning videos will be featured on YouTube and television and become part of an exhibit at the Newseum in Washington, D.C.
YouTube Video contest
A video featuring newscasters, a supreme court justice and celebrities such as Brian Williams, Sandra Day O'Connor, Alex Trebek and LL Cool J is a non-partisan way to highlight all of our freedoms to a society that may be taking them for granites.
Ken PaulsonThe ads are modeled on the wildly successful "Got Milk?" campaign of the '90's, said Ken Paulson, 1ForAll director and president of the Newseum, in a phone interview with the Huffington Post recently.
Just released on July 3, the import of the video is one that reinforces our beliefs that "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances."
Making our Bill of Rights "hip" again was Paulson's idea to "take a relatively unpalatable product" and bring it up to date. This is definitely not your grandmother's First Amendment: 1ForAll wants Americans to think about freedom of speech in new ways, such as allowing for the freedom to blog and tweet. If they were alive today, Paulson said he believes "Madison would tweet and Jefferson would blog."
Paulson also said that while most Americans identify the First Amendment with "freedom of speech," 1ForAll emphasizes that the First Amendment actually grants five freedoms: freedom of speech, freedom of the press, freedom to assemble, freedom to pray, and freedom to petition the government. . . and of course ever since 2006, the 'freedom to tweet.'