The new Fujiyama E-PC Netbook computer may sound Japanese but the accent's only skin deep - it's yet another attempt by Chinese manufacturers to buff up their image by pretending they're somebody else.
To be fair, "Fujiyama" isn't a Japanese computer manufacturer... it's simply the name of Japan's highest mountain, Mount Fuji (yama = mountain). The Chinese manufacturer has also avoided taking the low road by shuffling a letter or two in the brand name while retaining the type style and, in the case of China's National Space Administration's new Star Trek-ish logo, even graphic imagery.
With their new E-100x series of netbook computers, Fujiyama goes even further by evoking the popular and successful EEE-PC brand from Taiwan's ASUSTeK Computer Incorporated (ASUS). Not too shabby: one product horns in on two countries.
While the base motivation of Chinese electronics companies is understandable, their continuing need to hide behind foreign labels is not. Barring some bad publicity (lead in toys, pesticides in food, etc etc), Chinese-made products are difficult to differentiate from established brands.
Even further, most of the big names in computers and electronics have located their factories in China to take advantage of lower labor costs.
The Chinese know how to build good products - check out the components used in the Fujiyama E-100x series netbooks:
- E-1005/E-1003 - Intel Atom N270 CPU, Windows XP Home, 160GB HDD, 1GB RAM, 10.2-inch TOUCH TFT-LCD WXGA (1024×600), 1.3MP Camera and optional Wi-Fi.
- E-1002 - Intel Atom N270, Windows XP, 1GB RAM, 10.2-inch TFT-LCD WXGA (1024×600), 1.3MP camera, WiFi, Microphone and Stereo Speaker.
- E-1001 - Intel Atom N270, Mobile Intel 945GSE Express Chipset, Windows XP, 160GB HDD, 1GB RAM, 10.2-inch TFT-LCD WXGA (1024×600) and a 1.3MP Camera.
are all the usual components used in almost every other netbook computer on
the market right now, with the addition of tablet functionality added
in, similar to Gigabyte's M912 netbooks (Gigabyte happens to be
a Taiwanese company).
It'll be interesting to see what reaction consumers will have when Fujiyama shows off their new netbook computers at the Computex home electronics show next month in Taiwan. Will they be more impressed by the derivative names, or by the quality of the hardware?
If it's the latter - and it should be - then the message buyers send will be that it's OK to be Chinese. So c'mon guys, say it loud and say it proud... and use your own voice next time (via Yersys Technology Blog and EeePC-Blog)