The Future Is Mobile: Market Your Innovations There!
With smartphones evolving into true "palm computers", that we obviously can take anywhere we go, mobility is growing in importance in terms of media and Internet. People are spending more time on their mobile phones than on their computers, so this new mobility wave should not be despised. Instead, people looking to advertise and market their inventions and innovations should give mobility a big importance.
Just as an example, the app market is booming with potential. At this moment there are more than 500,000 apps available in the global mobile stores, and this market is expected to be worth $25 billion by 2015. And this is just a point of the iceberg, because there is a lot out ground still to be covered.
There are different strategies for people wanting to monetize and promote their innovations, inventions or services. Building apps is certainly an important way to go, and there are several tools available to boost them. However, it is not the only way.
The good old ad placement also works on the mobile market, not only for websites but also within apps or services like Facebook. Another interesting and growingly popular alternative is to publicize using links on websites - in this case, a good solution is to resort to specialists in the business such as VigLink.
Mobile offers so much promise and potential, both for advertisers and clients, that it is actually a little disappointing to see brands waste this opportunity with the same old marketing ways, which clearly are not updated to today's world.
Diogo Costa • International Innovations