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Get Smartphone: China's Counterfeiters Create an Adidas Handset


The Adidas S-808 Sneaker Flip Phone is a triumph of cellphone styling seemingly inspired by Maxwell Smart, Agent 86. Adidas, however, is likely less than impressed considering the Germany-based sports apparel manufacturer doesn't actually make mobile phones. Sorry about that, Chief.

China's counterfeiters are getting so good at imitating popular branded items, they've progressed to designing knock-offs of products that don't even exist. Take the Adidas S-808 Sneaker Flip Phone, a stylish device that looks just like an Adidas-branded mobile phone if Adidas made mobile phones.

The key word is “if”... regardless of the phone's accurately depicted corporate logos, the phone is neither made by, sold by or otherwise authorized by Adidas in any way, shape or form.

Too bad... the phone looks sensational and its anonymous Chinese manufacturers obviously put much thought into its design. Think of an Adidas sneaker placed into an industrial high-pressure mold and formed into the size and shape of a typical clamshell phone.

What you'd end up with would be something much like the Adidas S-808 Sneaker Flip Phone, fully functional and still sneaker-styled down to the ingenious laced-up face and the wavy “tread” on the sole, er, back of the case. 





According to M.I.C Gadget, the phone isn't exactly at the forefront of mobile phone technology – in other words, it may be smartly styled but a smartphone it ain't. Functional features include a 2.4 inch screen (240 x 320), dual SIM card slots, a 1.3 megapixel digital camera, FM radio, micro-SD card slot, mini-USB port and a removable rechargeable battery.

The phone's network capability is GSM-based and it runs the MTK platform, which supports an English and Chinese simplified language user interface. Standby time is 4 hours, talking time is 3 hours. The software supports MP3 music files and 3GP, MP4 and AVI for videos. Not bad for a knockoff whose biggest selling point is its style and brand identity – nevermind that the brand is somebody else's.





As with most (if not all) Chinese counterfeit products, the Adidas S-808 Sneaker Flip Phone is as cheap as it's un-genuine, costing just 550 yuan (about $80) for your choice of red or black versions.

For the time being, at least: such a blatant case of brand hijacking is sure to grab the attention of Adidas' legal beagles, who will surely seek to 86 this sweet sino-shoephone before KAOS ensues. I already miss it... by that much. (info & images via M.I.C Gadget)

Comments
Sep 29, 2011
by Anonymous

America Sells

Thanks for the post! It's great that the world is so hip to US technology but large countries like China take advantage and slap American logos on everything from watches to jeans to cereals. It sells and it's so hard to control. Thanks for bringing up the issue. great post!

Sep 30, 2011
by Anonymous

Adidas is German.

Adidas is German.

Oct 1, 2011
by Anonymous

First Comment Fail

It even states the brand's origin in the first paragraph. The FIRST paragraph. Sigh..