As I'm sure I've said on at least one occasion, the games industry is still
very much a boy's club. This extends to clothing as much as it does to anything
else. Don't believe me? Look around a bit. Have a peek at what passes for geeky
clothing. Note, at that point; how much of that clothing is either stitched in
an unflattering unisex design or very clearly printed for men alone. You might
Black Milk is dead-set on remedying this problem.The Australian Boutique is
known for a line of form-fitting geeky articles, and already features
merchandise from Lord of The Rings, Star Wars, Sesame Street, and a whole host
of other fandoms. Earlier this month, it expanded its repertoire with yet one
more clothing line: Mass Effect.
Knowing my girlfriend to be a huge Mass Effect buff, I let her in on the
She'll be receiving at least three of their dresses in the near
"We think the reason a lot of those kind of geeky, nerdy, really
fun things work so well with us is because a lot of merchandise that you can
find for this subculture is very masculine," explained Black
Milk's Alex Caton in an interview with Polygon. "There's really
nothing specific for women, and this is geared to girls who love this
"We think if you're going to love something, love it passionately and wear
it on your sleeve as much as possible; or your legs if you can," she
The clothing line was originally conceived when Bioware approached Black
Milk after a few (presumably female) employees said they'd really love to
see some Mass Effect garments. Rob de Montarnal, manager of Bioware's business
development team, it seemed like a no-brainer.
"Women make up a meaningful proportion of Mass Effect's fan-based, and
we're constantly looking to offer fans new and cool products based on our
franchises," he said. "When attending conferences, we noticed several
of our fans wearing Black Milk leggings, they make great stuff. We felt that
offering a Mass Effect line of clothes with an awesome and respected partner
like Black Milk was a no-brainer. We hope our fans feel the same way."
The first of the collections - there are presumably several more to come in
the future - includes twelve items, including several Normandy-themed dresses
and leggings. Sorry, ladies- there's no Garrus quite yet. I'm assuming he'll be
making an appearance in the near future, however: given his popularity, it
simply doesn't make sense for Black Milk to neglect him.
Of course, there's no guarantee as to when we'll be seeing the next
set of Mass Effect garments hit shelves, either.
"We are extremely perfectionist with our designs," explained
Caton. "James, the creator of Black Milk, is very particular. Basically,
we have set ourselves to a really high standard. If we look at something and
go, 'you know, that line isn't completely flattering, we can do better on
this;' we'll scrap it and try again and hopefully make it as perfect as it can
"We would absolutely love to do another release," she added.
"I know the graphics team is really excited about it, they are really into
the game as well, so they are really excited about potentially doing more
stuff. If we did do another release we would be looking at doing some original
artwork from our illustrators and graphic designers...we're just looking
forward to continuing our work with video games and really putting some awesome
gear out there for women in video game culture."