GoodWorld & Tsū, Social Networks With Charitable Algorithms

A new era of ‘social giving’ has entered our zeitgeist. Fundraising is no longer an activity practiced solely by wealthy philanthropists. Folks who have a passion for giving don’t have to be members of the elite, the likes of the Bill Gates or the Jimmy Buffets of this world. Today’s social networking is providing folks of lesser means with a conduit to working for the greater good.

Facebook & Twitter

The world's top two networks were perhaps the first to create an opportunity for charitable organizations and foundations to set up a presence in the social media space. With profile pages that featured links to websites and fund-raising app buttons, Facebook and Twitter were the first to create an engagement opportunity for donors and charities to come together online. 

However, they were limited in the respect that each donation required separate transactions. There was no seamless connectivity through automation that allowed donors an ongoing method of giving without going back to square-one each time they chose to donate to another charity. The same held true for charities. While Facebook has an application to enable cash donations, there are multiple steps involved to make that functionality available, let alone being able to promote (without adverstising dollars) to prospective donors.

GoodWorld, a better mousetrap . . .

The DC startup GoodWorld came to be to solve the dilemma as to how to make fundraising easy for both the charity and its donors. Launched in early 2014, this innovative social network was created with the sole purpose of enabling seamless donations via social media.

Having just closed on a Seed Round of $1.65 million on July 7th, CEO Dale Nirvana Dale Nirvana PfeiferDale Nirvana PfeiferPfeifer came up with the idea after experiencing difficulty giving a donation to a struggling educator in Afghanistan.

Pfeifer realized early on that the “conversion numbers based on email and social media fundraising campaigns were horrible” and that nonprofits generally lacked tech expertise and tools to use social media for fundraising.

“We are essentially creating an online global community fueled by generosity,” says Pfeifer, in a statement. “Our technology enables donors to engage with and contribute to their favorite causes in a new way, leveraging the power and viral nature of social media as a tool for spreading inspiration and encouraging donations—no matter how big or small.”

With GoodWorld, all that’s required to give a donation is a one-time registration on the GoodWorld website. Once that is done, users can go to their chosen charity’s Facebook page and type #donate, plus the amount you wish to give, into the comment block. On Twitter, just tweet #donate and the amount to the charity’s Twitter handle. If you’re registered, the organization can then process your donation, once donors confirm through email notifications with the charity.

Tsu pays its users so its users can become donors . . .

So while GoodWorld’s automated platform has added functional ease for both the charity and the giver, it still however doesn’t resolve the issue for donors of having to post their credit card data at time of registration.

To that end, the new social network Tsu seems to have the answer. With only 8 months Sebastian SobczakSebastian Sobczakunder its belt, and over 4 million users signed to date, founder Sebastian Sobczak and his NYC team created a business model where users earn daily royalties based on their original content.

With Tsu, users actually reap the lion’s share of ad revenues, where 90 percent goes to them in form of daily bank payments. The algorithm that calculates the amount of revenue is intricate. Users are rewarded dependent on the quality of their content and several triggers that weigh their views, shares and the size of one’s individual network [see my previous post for more insight as to how to grow an individual Tsu network: "Is The New Social Network Tsu An MLM?"].

In addition to individual user accounts, there are currently 42 charities that have established a presence on Tsu. And, while some users choose to cash out their accumulate earnings (once they reach the $100-royalty threshold), a good number have chosen to convert those funds into microdonations for charities instead. For many of these users, this is the first time they have ever given to a charity.

This is a direct result of the ‘peer-to-peer transfer’ functionality that is built into the system. Transactions are all internal and don't require a user's credit card. The ease of donating to any or all of these charities is built into the Tsu monetization scheme.

After a charity has submitted documentation that substantiates itself as a bonafide fund-raising enterprise (e.g. 501(c)(3)tax-exempt form), the network affixes a DONATION button to its profile page - where users simply click and enter the amount they want to donate (starting as low as $.01 if they like). 

For those who have not yet checked out this social network, this Tsu link will allow you take a sneak peak at all of Tsu's 42 charities, without being obligated to join.

Click for Charity 

With the barrier to entry lowered, users of both GoodWord and Tsu can now donate any amount 24/7. With philanthropy automated, anyone even with meager means can now experience that sense of community through giving. And as with most things in life, the easier it is, the more people will engage and become part of the process. With GoodWorld and Tsu creating intuitive and seamless platforms to give to charities, hopefully this is just the beginning of more people working for the greater good, through social media channels.

And for those who would like to join, simply click on my invitation link to start the quick and easy registration process.