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Google Still In Search Of The Social Media Holy Grail

Google has struggled long and hard to launch its own social network. From Orkut, to Buzz, to Google Me, to Google + 1, many of us in the blogosphere have followed its flawed attempts at creating something that would be a worthy competitor of Facebook. This week with the news that it acquired Fflick, the Twitter Sentiment Analyzer, we examine the search giant taking another stab at adding a social layer to its core product.

To date the Fflick service has been known to organize tweets and comments about movies - but Google is looking to extend its platform to address other verticals such as news, consumer goods, restaurants, TV shows, in addition to a number of categories that accrue a large volume of searches. 


And since Google also owns YouTube, apparently Fflick will commence its Google acclimation there. The movie service focuses on sentiment about movies and is based on vetted recommendations that emanate from one's friends' and followers' likes or dislike (sound a little bit like Facebook's Open Graph and LIKE buttons?)

Fflick's Movie ReviewsFflick's Movie Reviews
Chloe Albanesius, reports for PCmag.com that since comments on YouTube are not "usually considered to be the most informative or high-brow, perhaps Fflick can make sense of comments like ":02 BOOBIES!!!" The report goes on to say that YouTube "sees more than 400 tweets per minute that contain a YouTube link and (a good number) of YouTube videos are viewed on Facebook every day."

With the acquisition costing $10 million, Google not only gets the sentiment analysis start-up, it  also acquires the high-level manpower of the founders, four former Digg employees, including software engineer Kurt Wilms.

According to TechCrunch, the sign-in process is similar to other authentication registrations. You sign in with your Twitter account and are presented with a list of top-ranking movies. Adjacent to each film is a set of relevant tweets from a user's followers. You also have the option of browsing by sentiment, following a stream of positive or negative tweets about each movie.

In a SearchEngineWatch report, they dismiss the notion that Fflick will be be part of Google's algorithm, crawling the Web or even used to rank Web sites. Instead, they see Fflick being used to "rank places." With location-based social networks and geo-location check-ins populating the Web and mobile devices exponentially, these updates are becoming so popular, they are moving into the social Web.

The aggregation of all of these short-format comments, tweets and Facebook status updates regarding location are going to be necessary in polling sentiment across the Social Web.

Additionally, micro-reviews such as TripAdvisor is something Google could potentially replicate with Fflick. Using semantic analysis technology, Google's robots could identify common denominators and repetitive themes within all existing real-time reviews and aggregate them into a scannable format.

In the graphic novel, Facebucks & Dumb F*cks, the satire positions Facebook (aka Facebucks) as the dominant player for the next decade in three areas: social media, semantic technology and Internet search. This is substantiated by all the new features the social network has added in just one year's time. If Google (aka Gobble) is truly going to extend it's 12 years of fame, another 12, it needs to step up its social and semantic game, way beyond a small acquisition like Fflick. At present, the Social Media Grail is still eluding the Big G.

Page from Facebucks & Dumb F*cks graphic novelPage from Facebucks & Dumb F*cks graphic novel
Comments
Jan 27, 2011
by Anonymous

Google Social Media Holy Grail - Google for twitter

If Google wants a Social Media Holy Grail, they should set up Google for twitter. I would like one location that could combine twellow.com (yellow pages for twitter), some type of advanced tweet search, meetup.com, and an outlook for twitter. I have many contacts through twitter that I have to manually organize in a spreadsheet. It's enough of my marketing that I'd like to track it separately from my other marketing efforts. Organizing it is time consuming. It'd be nice to have a calendar that can show tweetups I might be interested in. It'd be nice if there were an easy way for twitterers to just click a button and have their tweetup displayed. Then other twitterers could just go there, type in their city, and see what's happening on that day or days in the future. I have a lot more ideas for this. The gist is a Google for twitter.

I believe we're still in the beginning stages of twitter. More and more people are learning about it's power and how to harness it. It's just a matter of time before everyone's using it like Facebook. Speaking of...I heard a college student brag about deleting their Facebook account. It's becoming cool to do so.

Follow me @MinrvaGroup

Jan 27, 2011
by Anonymous

google would be the shizznizz,

okay well if google owns youtube, and we all know youtube is like the place everyone goes and see's videos, why not combine the powerful search engine of google, combine it with youtube, and have a website where you can , send messages, video chat , and instant message people. you ask the people what their intrest are where they live and a couple of other questions, knowing their likes and dislikes ytou can keep them updated with the newest scandal, or music video from their artist, other than that if google, made a tv system that is also on the same website , people would be hooked, because nothing gets better than having tv and internet social life in one all together, not only would this idea work , people would also stop buying gay television like dish and direct tv, they would just pay a monthly bill of internet making them 45% happier than before, well if you have any questonis sbou this idea contact me at ......

Willythekid_94@yahoo.com