Google vs Apple Smackdown - Fighting Out Of Their Element, The Gloves Are Off

In a recent blog, titled "The Secret Wars of Google & Apple..." there was inference that both Google and Apple were being secretive about their soon-to-be-launched tablet and netbook this Spring. The term 'war' was used loosely to highlight how the two companies fight hard to keep their products under wraps before releasing any news to the public. As reticent as they both are in that regard, Apple and Google can be most cantankerous when pitted against each other. Watch as the Titans of Technology take each other on in uncharted waters.

Google is no Apple and Apple is no Google. So why is Google trying to out-Apple Apple and why is Apple.. well... you get the picture.

First Blow...

On January 4, when Apple announced the $275 million acquisition of Quattro Wireless, a mobile advertising platform, it was clear that Apple wants a piece of Google. According to Erick Schonfeld from Techcrunch, "it was as if Steve Jobs was sending Eric Schmidt a very public message: You mess with my business, and I'll mess with yours." Apple's venture into advertising is as foreign to them as manufacturing gadgets is to Google, but nonetheless the strategy makes sense.

Advertising for Apple was a 'revenue stream' void that the company needed to fill quickly less Google seized the opportunity. With iPhone owners worldwide having downloaded over 2 billion apps to date, advertising on these apps is a lucrative source of new found easy cashflow. And that is what Quattro brings to the table. In essence, if Apple had not acquired Quattro, they would have been foolishly been handing over millions of advertising dollars from their iPhone apps to Google.


On January 5, with the intense viral buzz surrounding Google's recent release of their Nexus One Android phone, that 'one' product received more press...well, than...Gutenberg's press back in the 1440s!


The iPhone look-alike priced at a hefty $529 for the unlocked GSM version, billed as "Web meets phone" is Google's first smartphone, designed by the company and selling direct to consumers through a new Google online phone store.

Take a look inside the Google Nexus One and see how it matches up to the Apple iPhone 3GS. The replaceable battery and zoom & flash on Nexus One's camera are features that distinguish it from its Apple competitor...


Many of the iPhone’s core apps are made by Google and their over 260+ products, such as Gmail, Google Maps, and YouTube. Apple cannot afford to relinquish any more control of its iPhone revenue potential over to Google. This is the reason why it blocked the Google Voice app from the iPhone, and it is the core strategy as to why it bought Quattro.

Return Engagements

So is the headlining event for the next decade going to be return bouts between Apple and Google? Will this slug-fest flesh out some new business models or will the two behemoths continue to battle it out Like Godzilla vs Mothra in repetitive installments, sequel after sequel? Fighting outside your element can infringe upon a company's core competencies if not done properly. On the other hand stretching boundaries through diversification has proven to make companies stronger. 

So let the smackdown continue and may the best company not stumble.