The "Got Milk?" Ad Campaign Around the World
We have all seen the Got Milk? campaign print ads. In fact, this has to be one of the most successful campaigns of all time.
This campaign has been around for twelve years, when they began placing the now infamous milk mustache on Billy Ray Cyrus, Christie Brinkley, Michael Jordan and Larry King.
And with a 90% consumer recall rate, why not keep going with it?
And of course the newest ad, with Sara Ramirez of Grey's Anatomy.
But have you seen what else Got Milk?and other promoters of our calcium intake are capable of, on top of our favorite milk mustache?
1) United States
How about this bus shelter advertising? When you walk in to select bus stops in California, it smells of chocolate chip cookies. Who wouldn't say Got Milk?
Or how about these Spanish language commercials where Got Milk? is featuring the health benefits of drinking milk.
Then there is the outdoor advertising campaign seen by the Swiss This one by Milk Gives Strong Bones...again no milk mustache included.
This German ad for milk uses the tongue and not the mustache.
This Canadian billboard is promoting "One glass of milk is good, but two are better."
How about this ad from Mother Dairy. A surprising site from inside a milk shop in Delhi, India.
This one's pretty recognizable. Check out this tv commercial from Dairy Australia.
8) South Africa
Here's an ad that will scare you into drinking milk. This ad for a South African brand of milk. Let's see, a guy gets stuck in bear trap; guy tries to free himself by sawing off foot; guy fails to saw off foot due to incredibly strong, milk-fortified bones; guy dies and rots. That is really what the ad was about.
No mustache in Brasil.? The ad here is that "Milk Drinkers Grow Taller"?
Personally, I love the Got Milk? milk mustache campaigns and hope they continue on for years to come. They can target everyone by constantly changing the celebrity. From the Rugrats to Steven Tyler to Kelly Clarkston, then there was Sarena Williams, Lord of the Rings and Meredith Vieira.
What do you think of the milk mustache ads? Do you like other milk advertising better?
Could the milk mustache go global?
Do you know of any other milk advertising or promotion that works?
SEE MORE: See my Amazing Ads from Around the World blog