Did you ever wonder what the Google algorithm looks like and why it keeps changing? When Google emerged in late 1997, it entered a market that was fully saturated by steep competition; the likes of which included Altavista, HotBot, Excite, Infoseek, Lycos and others. However, while all jockeyed for position, Google was able to take the biggest bite of market share! And they accomplished that feat in less than a decade. Its success was based on developing an algorithm formula that continuously customizes search engine page results (SERPS) in accordance with the behavioral patterns of you and I, the users! In essence, WE are the reason the Algo turns!