It appears that some of the most creative and inventive advertising is coming from nonprofits these days.
This week,I've been taking a look at the nonprofits and "for a good cause" marketing techniques. Earlier this week, we looked at the Anti-Smoking Campaigns. Today, we turn to the the advertising campaigns being used to Help Save Our Environment:From the Live Earth event, to Al Gore and global warming, to major corporations claiming they are "Green," environmental ad campaigns seem to be everywhere. Here's my picks for some of the most interesting and entertaining of the green ads:
Greenpeace is one organization that covers much of the market with this messaging. On top of their aggressive print ads, such as these simple print ads:
They play off of other well-known ads, like this one playing off the popular polar bear ad campaign for Coca Cola. As you know, global warming has caused huge concerns about the future of the polar bear.
They also use alternative marketing methods to grab people's attention. This funny snow-globe reads: "Winter. You will miss it when it's gone."
Or this toilet paper ad, done for Greenpeace, by an agency in China.
B. World Wildlife Fund.
Also in China, the World Wildlife Fund attached this to vehicles around town.
The following two eye-catching print ads are also from the World Wildlife Fund anti pollution campaign.
Similar to the anti-pollution guerrilla marketing campaign above, this one is basically saying, carbon dioxide from car exhaust is destroying a balloon earth. Copy on the blown up balloon reads: "The World Can't Take Any More CO2." A bursting ballon earth surely grabbed attention.
D. Save the Rainforests.
Look at this print ad from the "save the rainforests" efforts.
The ad portrays the 1965 US Army versus the 2005 US Army to emphasize the world is not getting greener. "More proof the rainforests are disappearing. Help us preserve what's left of our rainforests."
E. Global Warming.
Even companies who are not in business to make a better, cleaner world are advertising for the "green" effort. This series of print ads is from a clothing line called Diesel. It highlights their new Spring 07 collection, while also focusing on the devastating effects and climate change that global warming can cause to planet earth. Who knew global warming was so fashionable?
F. Water Conservation
Atttention grabbing ads from Denver Water...
Well, do you like these ad campaigns? Which is your favorite? Did they may you smile and make you think? Will they affect the way you interact with the environment? Do you think they do a good a job with the environmental ad campaigns as the Anti-Smoking Campaigns I worte about?