Haiti & The Power Of Social Media
On Twitter, "Yele"
was the most popular trending topic for several days prior to the
telethon, as people tweeted and retweeted messages to donate $5 to
singer Wyclef Jean's Yele Haiti Foundation. They could do this by sending the text message "Yele" to the number 501501.
To donate $10 to the Red Cross — the second most popular topic on Twitter — cell phone users can text the word "Haiti" to 90999. The organization said it raised more than $8 million dollars in less than 48 hours with the texting effort.
Social Media Delivered
In Dallas, Texas, the firm Social Media Delivered
announced a gift certificate reward program that will match donations
to the relief effort in Haiti. The word is getting out via Twitter,
Facebook, Youtube, LinkedIn and on their blog.
During the months of January and February 2010, Social Media Delivered will match any amount donated to The Red Cross up to $500 in the form of a gift certificate for social media marketing or coaching services. The gift certificates require no minimum purchase and are valid until December 15, 2010 toward any of the services offered by Social Media Delivered.
To receive a gift certificate for free services the participant should follow these 3 simple steps:
- Individuals or organizations make a donation of any amount to Haiti Relief through American Red Cross during January and of February 2010 here.
- Receipt for donation should be scanned and emailed to HelpHaiti@SocialMediaDelivered.com.
- Social Media Delivered will email back a gift certificate in a value equal to the amount of the donation up to $500.
While these are some of the more significant social media channels that have risen to the occasion, there are myriads of other smaller groups that exist on LinkedIn, MySpace and niche social networking groups. The country of Haiti itself actually has their own social network. For more updates on the day to day efforts being made on behalf of the Haitian people, you can visit 'Haitian Space."
It's reaffirming to know with all the wars and strife around the globe that plague our lives on a daily basis, that when devastation like this occurs, we can forgo about our self-imposed barriers to bring relief and financial support to those less fortunate, using the power of social media technology that's now available to all of us.
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