Out like a tiger, in like a rabbit? Yes indeed, according to the 12-year cycle of the Chinese zodiac. The actual start date for the Year of the Rabbit is February 3, 2011 and it will end on January 22, 2012. Those who want to ring in the new year with rabbit related toys, charms and knick knacks should be stoked because now Sanrio's bringing you some sweet Hello Kitty charms to help you get your hare on!
The Udoshi New Year Limited Rabbit Plush Doll measures 24cm (9.6”) tall by 14cm (5.6”) wide and 10cm (4”) thick. Featuring a cute Hello Kitty plush doll in a pink rabbit suit, the figure features a gold tone hairbow and neckerchief bell along with a good luck gold coin inscribed with the Chinese characters for Happiness.
The Udoshi New Year Limited Rabbit Plush Doll is priced at 1,890 yen (around $22.20) tax included, and quantities are limited. A smaller Udoshi New Year Limited Rabbit Plush Doll measuring 14cm (9.6”) tall by 8cm (5.6”) wide and 5cm (4”) thick, ideal for attaching to purses and book bags, is priced at 930 yen (around $10.90).
Plush dolls are a perennial child's favorite but sometimes you need something much smaller to use as a mobile phone charm, zipper pull or keychain.
The Sanrio Hello Kitty 2011 Udoshi New Year Limited Rabbit Netsuke Cell Phone Strap, to give it its full name, is made from durable plastic and measures just 3cm (1.2”) tall by 2.5cm (1”) wide and 2cm (0.8”) thick. The teeny weeny figurine rests upon a white pillow inscribed with the Chinese characters for Happiness, holds a traditional Japanese New Year toy and includes a pink metal bell.
The Sanrio Hello Kitty 2011 Udoshi New Year Limited Rabbit Netsuke Cell Phone Strap is priced at 530 yen (around $6.20) including tax and stocks similar variations such as keychains at around the same price. So if you're looking for a bunny, honey, and don't want to spend a ton of money, get hopping and give these cute “Year of the Rabbit” mobile phone accessories a nibble... and remember, you heard it hare!