Hello Kitty Tartan Celebrates Cute Icon's 35th Birthday
Hello Kitty is 35... more like Hello Cougar but I digress. The point of this post is to discuss the official Hello Kitty Tartan, certified by no less than The Scottish Register of Tartans. William "Braveheart" Wallace must be spinning in his grave.
What's the deal with Hello Kitty going all Britty, you may ask? Brand owner and marketing powerhouse Sanrio's carefully crafted HK mythos states that the Mouthless One lives in London with her twin sister Mimmy, their parents and their grandparents.
Since Great Britain has included Scotland since 1707, Sanrio figured it was high time Hello Kitty got her very own family plaid.
Check out the official Hello Kitty plaid created by Lochcarron of Scotland... how do you say "ghastly" in Gaelic?
I don't know what Lochcarron got for designing this atrocity but he should've got life. Whew, colors like that shouldn't be forced to occupy the same space; universe even. Hello Kitty, goodbye retinas!
Sanrio is calling the new line of tartan goods "British-inspired" which is, in this case at least, a relief to the long-suffering Scots who are probably glad to dodge the blame for this travesty of a tartan.
The new plaid goods include scarves, purses, stationary, stuffed dolls and the usual whatnot. Prepare to pay between 315 and 18,900 yen (around $3.00 to $200.00), eye-bleach not included. (via Examiner)
J A P A N O R A M A