It's Cute, It's Little, and It Climbed the Grand Canyon!
In an unparalleled ad campaign, Panasonic's parent company-Matsushita Electric Industrial-put its grouncbreaking Evolta batteries to the test by powering a five-ounce robot in an effort to climb the Grand Canyon.
An effort that paid off. After numerous attempts-primarily due to harsh weather conditions including cold, hail, and hard rain-the little robot, nicknamed Evolta (of course), succeeded. Though it wasn't waterproof, Evolta scaled a 530-meter cliff in six-hours, forty-seven minutes. Not bad for something powered by two tiny Panasonic Evolta batteries. Considering that the robot is about the size of someone's palm, that's quite the feat!
And Evolta's a kind'a cute little guy. I mean, check out the tiny blue helmet... You can't NOT root for its success...
The stunt was devised to show that these batteries outlast other brands. Apparently they actually hold the Guinness World Record for the longest lasting power cell-and they have a ten-year shelf life! You can read more about the batteries here on our site .