It seems that every time it snows, the climate change deniers come out in force. And although the bulk of the scientific community has made it very clear that there is a lot of evidence that climate change is happening, the voice of the skeptics is as loud, if not louder, than the majority. Why?
One reason is the financial backing and media support from key players in the climate change debate. It would be fair to say, for instance, that there would be little to no debate about the likelihood of climate change occurring without the blessing of Rupert Murdoch: founder, Chairman, and CEO of News Corporation - the world's third-largest media conglomerate, and 255th biggest company. News Corp's print and broadcast channels have launched a prolonged and extraordinarily effective attack against the idea of climate change ever since the concept became topical.
So if scientific evidence and reasoning can't convince people that pumping around 80,000 tons of CO2 alone into the atmosphere per day is not a good thing, maybe money can. That's where the world's 355th biggest company - Google - comes in. "In an effort to foster a more open, transparent and accessible scientific dialogue," Google has announced 21 Google Science Communication Fellows - all of whom have strong "potential to become excellent communicators" - who will be offered grants to help get the facts about climate change out to the public in a way that even the most brainwashed talkback radio listener could grasp.
Hopefully they'll take the debate beyond climate change while they're at it, because messing with the planet has many other consequences, too: