Hot Wheels Trucks and Matchbox Cars-Inventive Marketing
The children's toy vehicle market has taken "largely" to outdoor advertising.
Recently Matchbox put giant stickers resembling hands on parking spots, therefore turning everyday regular sized cars into oversized versions of the tiny Matchbox toy cars.
Similarly, Hot Wheels trucks recently placed their logos on the sides of everyday regular pickup trucks in attempt to to turn these vehicles into large versions of the miniature toy trucks.
What do you think?
Agency: Ogilvy & Mather, Mexico
Creative Directors: Miguel Angel Ruiz, Rafael Martínez, Luis Elizalde, Sandra Flores
Art Directors: Gonzálo Villegas, Demian Najera
CopyWriter: Demian Najera