How Star Wars Got Its Own Holiday
"May the Force be with you" is one of the most iconic phrase in the Star Wars universe. But why is it that on May 4th, that phrase is being changed by fans, and the whole day recognized by many around the world as the official holiday of the Star Wars saga? It all started many years ago, in the 1970s, when the sentence was changed into "May the Fourth be with you", a pun which may seem silly, but quickly gained traction. It became so popular that in 1979, Margaret Thatcher's party placed posters in the streets of London using this pun, to celebrate her inauguration on this day.
Since then, every year many celebrate the movie IP by repeating the pun and celebrating Star Wars on that day. Star Wars Day is now a recognized day, and Disney, the new owner of Lucasfilm and the Star Wars brand, is hosting a few events to celebrate. The Disney World Resort will be throwing a party, Hollywood Studios will be having an event commemorating the movies, and actors will be answering questions in chat and making appearances at various places around the world.
Few brand names can claim to have their own holiday. It takes something more than a great product to achieve this, but a brand with fans. A lot of fans. Of course it also helps that the key phrase related to the brand happens to fit a day of the year as well. Few would have imagined such an outcome for the Star Wars name when the first movie came out, but this is proof that when you have a good idea, anything is possible.