Honorable homage or a lot of hot air? You'll pay a little more for the white “iFeng 4S” limited edition blow dryer at China's online Tmall but only 100 of the “Steve Jobs 1955-2011” gold embossed tributes are set to be sold.
Apple's late founder and CEO Steve Jobs was revered in China during his lifetime and, it seems, after it as well. While many of the homages and tributes to Jobs are respectful of his legacy, quite a few are obvious marketing ploys designed to sell products with no connection whatsoever to the amazing man from Cupertino and his marvelous machines.
Take the “iFeng 4S” for example. The pronunciation of the Chinese word “feng” is the same as that for “wind” - appropriate for a handheld blow dryer. Only the 4S model comes in white, playing on the “white iPhone” mystique which arose from the long delay between the introduction of the black iPhone 4 in June of 2010 and the white iPhone 4 which debuted on April 28th, 2011.
The “iFeng 4S” is also distinguished by the addition of a memorial tribute on the blow dryer's barrel: “Steve Jobs, 1955-2011” spelled out in metallic gold lettering.
Although the manufacturer's ad copy tries to stress the “iFeng 4S” embodies a number of technological breakthroughs, it really isn't much more than a standard, off-the-shelf, 900-watt blow dryer. The body is formed from tough ABS plastic sourced in Taiwan, which supposedly gives it better heat resistance, and the rear air intakes are adjustable, not that anyone really cares.
The “iFeng 4S” blow dryer is priced at 99 yuan (around $15.70) but one thing's for certain, this device won't be bought for what it does, but for what it is: a limited edition of 100 produced as a homage to Steve Jobs... a guy who probably last used a blow dryer in or around the year 2000. (via M.I.C Gadget and SINA Weibo)