Inventors with new products and ideas for inventions largely
think that they must have patent protection and sample products BEFORE entering
the market with their invention. However, it is normally unnecessary to spend
the time and money for these things initially.
I’ve made a living over the past 35 years by helping
inventors to obtain important market information, and even sell their ideas
PRIOR to patenting and getting a prototype. This can be done by simply
selecting the right manufacturers who will accept new inventions for outside
inventors, and pay them a royalty. Sometimes these companies will even take
over the prototyping process, and pay for the patenting expenses. If your idea
is HOT, this is not uncommon.
How can you find these companies? One of my favorite places
is at industry trade shows. Trade shows are a place where most of the who’s who
in a given industry congregate over a two to three day period to do business.
As an inventor, you may attend these type of trade shows, not to sell products,
rather to find and pre-qualify companies who are in a position to buy your invention and/or pay you royalties for
your new ideas.
What’s great is that you normally don’t even have to reveal
your patentable secrets in order to get tremendous value from attending a trade
show. You can learn what companies are interested in the features, benefits and
advantages of your invention, without initially revealing it. This way, when you
do reveal it, it is to a company that you know is interested, and willing to
sign a confidentiality agreement, if needed.
To learn more about the upcoming International Home & Housewares
Show, March 6-8, 2011, see housewares.org
or and my website for tips and articles such as Why Should I Attend a Trade Show.
Ron Docie, Sr. is President of Docie Marketing and Docie Development. He is the author of The Inventor's Bible, How to Market and License Your Brilliant Ideas, and has successfully commercialized new products and technology for himself and his inventor clients for over three decades.