Every Kid Wanted One: Ever heard of the Slinky? The fun toy that sold more than 250 million units
worldwide?! The creators of the Slinky were just ordinary people
that came up with a simple product idea. And that simple product idea produced
more wealth then they could have ever possibly imagined!
Here’s the fascinating story: Richard James, a Naval
Engineer, noticed a spring coil drop on the ground at work. He was intrigued by the fact that this
torsion spring bounced around the way that it did. He took the torsion spring home and showed it
to his wife Betty. The two realized that
this cool spring would actually make a great toy! And that is how the simple,
yet amazingly successful Slinky idea was born!
Richard and Betty had no experience in the Toy/ Retail
Industry, but they took a chance. They
just had a feeling that people would absolutely love their new toy idea. So,
Richard and Betty borrowed $500 to manufacture the Slinky. They had never manufactured anything before,
but just took the necessary steps to figuring out the most effective way to get
their product produced.
Once Richard and Betty figured out how to manufacture their
product, they decided it was time to approach retailers. But Richard and Betty’s first attempts at
getting their products on the shelves of retailers proved to be very
They tried selling their spring toys to Small Retailers, but
no one wanted to buy. At one point, they
almost gave up! But they didn’t. And with
sheer determination and a conviction to succeed, they finally convinced Gimbels
Department Store to buy 400 units of their Slinky Toy during the Christmas
Within an hour and a half, Richard and Betty James sold
their entire inventory at Gimbels and a multi-million dollar toy empire was
The morale of the story is this: Ordinary people can produce
extraordinary results if they believe in their product idea and take actions to
ensure success. Richard and Betty James
could have easily conjured up their brilliant Slinky idea but not taken the
necessary steps to succeed. Instead,
they created their Slinky toy product and made millions! And they did this by
not giving up when times got tough.
Therefore, if you have a fabulous product idea, I urge you
to take the necessary steps to succeed today. You could be the next million
dollar success story!
To Your Success,
Karen Waksman (Product for Profit,) is a Manufacturer’s Rep turned Author, Speaker and Consultant. She has written a step-by-step guide called ‘How To Sell Your Product, Invention or Craft to Major Retailers…No Sales Experience or Existing Buyer Relationships Required!’