The blogosphere is alive and well and at 133 million (and counting) as last reported by Technorati, it doesn't look like its going to go away any time soon. Blogs, often described as the 'democratization of reported data' allows journalists to contribute to public debates, whether InventorSpot is covering a geeky gadget, a social media phenomenon or an innovative philosophical idea.
While we didn't make the TOP TEN list with notables such as The Huffington Post and Techcrunch…
Top Ten Technorati Blogs
…InventorSpot did rank in the Technorati 1000 list, coming in at 946 with an authority rating of 620.
InventorSpot Ranking on Technorati
Authority is calculated based on a site’s linking behavior, categorization and other associated data over a short, finite period of time. A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites.Authority is on a scale of 0-1000. 1000 is the highest possible authority.
'Deep linking' plays a major role in Inventorspot's success where we receive an extensive number of links from external blogs. External non-blog links include social networks, social bookmarking and RSS directory feeds to our blog posts.
Additionally, the growth of Twitter is having a significant impact on the blogosphere. A large proportion of bloggers (73%) report using Twitter, largely for promotion and interaction with readers, compared with just 14% of the general population. Furthermore, according to Lijit, blogs with greater than 100 page views a day received on average 83% of their page views from Twitter referrals. Twitter was also by far the fastest growing content source to be included by bloggers.
Quoting Compete.com, noted small business expert John Jantsch notes that the most recent Technorati surveys show an average of 900,000 blog posts created within a single 24-hour period.
Other noteworthy stats regarding the current state of the global blogosphere:
- The blogosphere continues to be dominated by male, affluent and educated bloggers
- Bloggers use Twitter far more than the average person and microblogging is changing blogging habits
- Blogging is becoming more mainstream and influential, but not replacing traditional media
- More bloggers are making money, but many assume unpaid positions to gain experience
- Most bloggers are “hobbyists” and are driven by personal fulfillment rather than financial gain.
Results were combined with interviews with professional and well-known
bloggers and statistics and findings from Lijit and
Blogcritics. Bloggers were separated
into four distinct groups; hobbyists, part-timers, self-employed and
Technorati released the annual 2009 State of the Blogosphere Report with a strong theme of gaining strength. A record number of 2,828 bloggers submitted extensive surveys about their blogging activities from the past year from 50 countries, with half from the US (48%), 26% from the EU, 10% from the APAC (Asia Pacific) and 16% from elsewhere.