Apple yesterday kept to the obsession Western society seems to have with making everything smaller, better, faster, and stronger (sorry, couldn't resist) with the introduction of the iPad Air. This latest version of the iPad features a smaller bezel, measuring in at 7.5 mm and weighing in at only one pound. The display itself is about 9.7 inches, with a resolution of 2048x15436. The Air represents Apple's first major redesign of the tablet since the iPad 2.
The Air's also a bit of a technical upgrade, as well. The tablet features a 64-Bit A7 processor, and the same M7 Motion Coprocessor found in the iPhone 5S; Apple claims this features graphics that are 72 times better than the old processor. It's got all the bells and whistles one might expect of an iPad, as well: a 5 Megapixel camera, a FaceTime HD front-facing camera.Together, all this will retail for $499.
I suppose there's at least a few people excited by the news. After all, it's Apple, right? Someone's always going to buy their products.
For my part, I'm neither terribly excited nor terribly impressed. I mean, sure, the Air's kind of impressive. It's one of the thinnest, most portable tablets ever made; a tablet which easily competes with its larger and bulkier brethren. At the same time, though... this whole yearly release routine is getting a little bit old.
I may be wrong in this, but to me it feels as though Apple - once widely known as an innovator and creative leader in the computing industry - has now fallen into a rather boring, annualized, by-the-numbers-process where they re-release what has (arguably) been their greatest success once every year or so with only minimal changes.
Apple's still one of the most powerful organizations in the tech industry, but if this is what they're going to do with their power, I don't think it's safe to call them innovative or inventive anymore.