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iPad Throws Legacy Newspapers & Deep Throat Reporter A Life Raft

This week, the Washington Post joins the Wall Street Journal, USA Today, The Financial Times, The Guardian and The New York Times as the latest newspaper app to be made available on Apple's iPad. Over the course of the last two years, legacy newspapers have been shuttering their doors due to failing ad sales and reduced readership. With the innovation of the iPad, the cream of the crop are successfully migrating to a paperless world.



Ipad's application of the Washington Post will feature all the news, opinion and feature stories in addition to photo galleries and videos that can be found in the newspaper's printed edition. While the format is not as elegant as, say The Guardian's  iPad app, according to Lauren Indvik of Mashable: "Some of the images are painfully low-res, and awkwardly placed in some cases - but nevertheless, it is functional."

With all the newspaper apps jumping on the iPad bandwagon, users can download individual articles for offline reading, as well as share them via Facebook, Twitter and email. There will also be a fee to subscribe - generating a new revenue stream for all of the legacy newspapers that were desperately looking for new ways to fill their printed subscription void. The Washington Post app will be complimentary up until February 15, 2011, after which period, users can opt out or subscribe to the iPad edition for $3.99 per month or $.99 for those that are existing print subscribers.

In this entertaining promotional YouTube video, publisher Ben Bradlee reveals the unique features of the Washington Post's iPad app to iconic reporter Bob Woodward, of Watergate and 'Deep Throat' fame.



As far as subscriptions and links to Apple Store apps for some of the other legacy newspapers, here is a current listing:

All these applications differentiate themselves slightly, and readers seek out certain newspapers for their in-depth coverage on various topics. As far as which application is superior, it really is a subjective call. Amy-Mae Elliott from Mashable thinks that a great newspaper would be the combination of several of these apps. "We’d take the WSJ’s start screen, USA Today’s layout, the FT’s search, download options and navigation, then we’d finish it off with the NYT’s content," she notes.

Over time, I believe the iPad generate new life into an industry that was dying on the vine. While the Internet and social media also provides readers with real-time news, the portability and size of the iPad seems to be the preferred means of accessing news for the 'Mobile Man" in today's society.



For other posts on similar topics pertaining to new iPad apps, please check out the following:

 

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Ron Callari
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