With iPad's recent entry into the eBook Reader market, its' thrown the "old school" eBook Readers into a tail-spin. So much so, that both Kindle and Nook have taken to hawking their wares in department stores. Savvy move? Or, does it diminish the value of the product in the eye of the consumer?
According to an Engadget report, multiple sources are indicating that Best Buy will start selling the Nook on April 18th. The Nook from Barnes & Noble, which looks like a cross between an iPod Touch and a Kindle was only available via the B&N Web site and select Barnes & Noble Stores. The report also alerted readers that since units are arriving at stores now, they're assuming overeager stockers will slip a few out on the floor in advance of the scheduled release date.
Amazon, long-known for its online presence has never gone the brick-and-mortar route. That was, until now. Perhaps threatened by Barnes and Noble's move, they have inked a deal with Target. A screen capture of Target's inventory system today has suggested that the retailer will be the first to carry the Amazon Kindle at retail.
Kindle /Target Product Delivery screen shot
Amazon and Target have been partners for almost a decade, with Amazon running Target's e-commerce WebKindle box site. The in-store date is scheduled for April 25, but there is no advance on whether or not Amazon's retail packaging for stores will be any flashier than their current Kindle box.
Until now, Amazon could never let customers try the Kindle in a store before they bought it, and it only just recently began advertising on TV in addition to the web.
Now, the question is - will the 'Price-Wars' begin? Bearing in mind that Pad is also available at Best Buy and of course their own Apple stores, might Kindle and Nook start discounting to stave off market-share loss to their new 'interloping' competitor? Can Apple continue to suck all the oxygen out of the air? The next few months should prove interesting as customers might benefit from reduced pricing at the end of all this.
As secretive as all of these retail deals are, this video is an unofficial peak at the iPad being delivered to a Best Buy store in Westbury, Long Island.
Taking into account the viral nature of YouTube, perhaps Kindle and Nook should have leaked their own 'delivery' videos to the press as well. Particularly in advance of maybe Walmart jumping into the fray and striking their own eBook Reader deal!
Update: April 8, 2:00PM ET - Best Buy has sold out of the
at all 673 of its U.S. stores with Apple shops. In contrast, Apple
stores are maintaining stock.