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Kool Boost Cigarettes Have a Ball with Menthol

I'm not a smoker, but I have to admire the creativity of Japan's cigarette companies when it comes to promoting their products.

With Kool Boost, BAT Japan offers menthol smokers more of what they already love: cool, refreshing mint flavor that soothes the throat and adds a unique "buzz" ordinary smokes can't match.



Kool Boost has blue balls... do you?Kool Boost has blue balls... do you?

The key to Kool Boost is the powerball - a cobalt blue plastic globe of concentrated menthol flavor that responds to pressure by releasing more menthol into the smoke stream. In effect, smokers can adjust each cigarette to their preferred level of coolness. That's, well, kinda cool!

Here's a video of a Japanese smoker - just a guy at home, not a paid pro - giving Kool Boost a taste test. His commentary is in Japanese but the visuals get the message across:




Kool Boost is sold by the pack in convenience stores, vending machines and other venues throughout Japan but nothing can match the original promotion that launched them last summer. Each pack of cigarettes was sealed within a clear plastic ball and included a round, weather-proof match case.

One ball to control menthol...One ball to control menthol...

Smokers are under pressure these days, even in Japan, so marketers are making extra efforts to both retain existing customers and lure new ones. If the powerball is a hit with puffers, we can expect to see more "kool" marketing campaigns in the future. (via CScout Japan)  

To see more noteworthy Japanese inventions, sign up for my latest articles here,

Steve Levenstein
J A P A N O R A M A
InventorSpot.com

Comments
Jun 22, 2008
by Anonymous

kewl

If I was still a smoker I'd try that. Menthol was never my bag, but Kool's gimmick would make me want to at least give one a try. Don't know that I'd actually have converted to menthols, as those were more often what I went for when nothing else was available.

As far as there being pressure coming down in Japan against smokers, still a long way to go here, and I'd be surprised if the clampdown ever reaches the heights of say, the UK or the States in a nation with such strong ties to the smoking culture. There are still way more places you CAN smoke than can not. And half of the places you "can't" people are still lighting up anyway.

Jun 22, 2008
by Anonymous

Kool Boost

I went to a focus group for Camel a few weeks ago and got to try their version of this called the Camel Crush. Same thing, non-menthol cig (which was a little strong for me) then you crush the ball in the filter and delicious mentholness... an excellent menthol taste that is different from any menthol I've tasted.

Jun 22, 2008
by Anonymous

eh

That is kinda cool, but I'll be impressed when they make a cigarette that doesn't make you stink like a wet ashtray and rot your lungs out.

Jun 23, 2008
by Anonymous

Old...

Those have been out here for over 11 months now. I guess America is more than just 12 hours behind.

Jun 23, 2008
by Anonymous

hum

I was in tokyo four months ago and I did not see these. are you sure they have been out for 11 months?

Jun 23, 2008
by Anonymous

This is so four months

This is so four months old........

Jun 24, 2008
by Anonymous

Camel Crush is the same

Camel Crush is the same product now available at Sheetz store in Pennsylvania. Camel Crush goes national August 24. at first, Camel Crush/ kool boost, taste like a stale cigarette, but when you crush the small blue capsule, it turns into a decent menthol cigarette.

Jun 24, 2008
by Anonymous

Yooooooooo

stop smoking!

Jun 25, 2008
by Anonymous

camel cruch

i have a friend in marketing and he gave me a pack of camel crush. there alright. heard they wont be out in california till august. pretty much the same thing as kools version.

Jun 27, 2008
by Anonymous

Lame

Show me one person who has ever started smoking for any other reason besides looking cool

Aug 21, 2008
by Anonymous

Kool = Camel

Same company (RJ Reynolds), not a surprise. Remember when Kool XL debuted? About a month later we saw Camel Wide.

Aug 21, 2008
by Anonymous

I quit cigs

but these look good

Aug 23, 2008
by Anonymous

S M O King!!!!

I love smoking cigarettes. It's nice knowing what I'm going to die from.

Sep 11, 2008
by Anonymous

Being Cool

As far as im concerned, i didnt try smoking because i thought it would make me cool, just look at all the un-cool people that smoke.... all the kids in there parents basements and band geeks and that crowd. If anyone smokes to be cool its them, I personally tried smoking because I have always liked the smell of cigars, even when I was young, and liked them, so i thought id try cigarettes... I never wanted to be cool, I don't care what you or anyone else thinks of me.

so stop leaving stupid crap on forums.