I'm not a smoker, but I have to admire the creativity of Japan's cigarette companies when it comes to promoting their products.
With Kool Boost, BAT Japan offers menthol smokers more of what they already love: cool, refreshing mint flavor that soothes the throat and adds a unique "buzz" ordinary smokes can't match.
Kool Boost has blue balls... do you?
The key to Kool Boost is the powerball - a cobalt blue plastic globe of concentrated menthol flavor that responds to pressure by releasing more menthol into the smoke stream. In effect, smokers can adjust each cigarette to their preferred level of coolness. That's, well, kinda cool!
Here's a video of a Japanese smoker - just a guy at home, not a paid pro - giving Kool Boost a taste test. His commentary is in Japanese but the visuals get the message across:
Kool Boost is sold by the pack in convenience stores, vending machines and other venues throughout Japan but nothing can match the original promotion that launched them last summer. Each pack of cigarettes was sealed within a clear plastic ball and included a round, weather-proof match case.
One ball to control menthol...
Smokers are under pressure these days, even in Japan, so marketers are making extra efforts to both retain existing customers and lure new ones. If the powerball is a hit with puffers, we can expect to see more "kool" marketing campaigns in the future. (via CScout Japan)