'Lady Guard', a Pill to Prevent Peeing

To pee or not to pee, that is the question. New "Lady Guard" is the answer!
Frequent urination and the constant need to keep a bathroom within range cause undue stress and bladder hypersensitivity among Japanese women - at least, so says Kowa, manufacturer of new Lady Guard pills. The over-the-counter medication lets girls of all ages work, play and relax longer, thus improving their quality of life.




I have to admit, the concept of Lady Guard escapes me... we guys will basically "go" when - and often where - we please without shame. Obviously Japanese women don't share (or can't express) this feeling of freedom, so Lady Guard may be warmly received.

Watch this video of a Lady Guard TV commercial - though the need to take the pill with water does seems counterproductive:



The active ingredient in Lady Guard is a drug called flavoxate, available via doctor's prescription since 1978. Now that flavoxate has been approved for OTC sales, countless shy women can now deal with their, erm, number 1 issue privately. And that's as it should be, right? (via Let's Japan and Digital World Tokyo)