'Lady Guard', a Pill to Prevent Peeing

To pee or not to pee, that is the question. New "Lady Guard" is the answer!To pee or not to pee, that is the question. New "Lady Guard" is the answer!
Frequent urination and the constant need to keep a bathroom within range cause undue stress and bladder hypersensitivity among Japanese women - at least, so says Kowa, manufacturer of new Lady Guard pills. The over-the-counter medication lets girls of all ages work, play and relax longer, thus improving their quality of life.

I have to admit, the concept of Lady Guard escapes me... we guys will basically "go" when - and often where - we please without shame. Obviously Japanese women don't share (or can't express) this feeling of freedom, so Lady Guard may be warmly received.

Watch this video of a Lady Guard TV commercial - though the need to take the pill with water does seems counterproductive:

The active ingredient in Lady Guard is a drug called flavoxate, available via doctor's prescription since 1978. Now that flavoxate has been approved for OTC sales, countless shy women can now deal with their, erm, number 1 issue privately. And that's as it should be, right? (via Let's Japan and Digital World Tokyo)