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Is Leapfish, Search's Missing Link?

Many have tried, but it's been over a decade and none have succeeded in out-Googlin' Google. Yet here we go again, with yet another search engine entering stage right trying to capture our "attention-deficit" attention. Repackaging online search as something new infers the Web has evolved. And while real-time and social search have certainly changed the alchemy of search, what does Leapfish know that has eluded Google et al?

On November 5, a ' press release announced an unveiling of a "new multi-media and real-time search, communication, and sharing platform that gives consumers the most
convenient, fun, and personalized way to experience and share the traditional and real-time Web - the new 'Living Web.'

Sounds intriguing!

The company's YouTube promo pitch released two days prior indicated, "Leapfish is an evolved search engine that provides a single, connected, multimedia experience for both searching and sharing traditional, social and real-time content making the new web easier to navigate, more integrated and ultimately more efficient."

Their video is an exciting "Hollywood-like" production piece that will certainly get your juices going...



But in actually taking their Web site out for a trial run, I don't see Leapfish as the missing link in the search engine evolutionary process.

Since real-time search is the illusive search component that has eluded Google and Bing, and since Leapfish's press says they have the appropriate bait to land it, I conducted a very simple test. I "Leapfished" myself using their real-time results tab. However, as this screen shot indicates the closest they could get to gathering any real-time data on me was a tweet I tweeted 21 hours prior.




Since I tweeted several times just before I did the test, I found it odd that Leapfish could not capture my Twitterstream in real-time, when so many APIs today are proficient at doing so.

My next test was to see if my InventorSpot news stories could be found on Google. As you can see, I had a series of stories that surfaced on the NEWS results page of Google.

Google's News Results for Ron Callari - November 5, 2009Google's News Results for Ron Callari - November 5, 2009

When I searched in a similar fashion on Leapfish, I received "NO RESULTS."


Leapfish News results for Ron Callari - November 5, 2009Leapfish News results for Ron Callari - November 5, 2009

So is Leapfish ready for prime time? I think it's a work in progress. I do think while it's on the right track, it still has a major learning curve to work through. A better approach might have been to spend a little more time in their beta stage of development, instead of announcing to the world they were the next new shiny thing. So while I can't give them any points for being the missing link, I do think their headed down the right evolutionary path.

If anyone has any thoughts to the contrary, please let me know. As Charles Darwin once said, "I love fools’ experiments. I am always making them."  And so do I.


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Ron Callari
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Comments
Nov 5, 2009
by Anonymous

Perhaps your Leapfish blog needs to be revised

Try searching under your twitter login name whcih is roncallari (without the space).
I think you'll be pleasantly suprised.

Nov 5, 2009
by Anonymous

I agree

I just searched InventorSpot and got Twitter from 4 minutes ago

Nov 6, 2009
by Ron Callari
Ron Callari's picture

@reply vs a person's name

The point is one should be able to search a person's name as well as @reply. It's a simple function missing in Leapfish!

Ron Callari is a freelance journalist and editorial cartoonist. His slighlty off-center published work includes trends, social media, politics, travel, humor and political articles.

Follow Ron on the InventorSpot and Twitter.

Nov 6, 2009
by Anonymous

person's name

Now that makes sense. Have a log in for your online blogs, tweets etc that's different from your real name, yet expect search engines to be able to pull results from your name. Yeah. Makes sense. If you want to ego search, use your actual name as your log in.

Nov 7, 2009
by Anonymous

Strange

Why are you a hater of leapfish?

Nov 8, 2009
by Ron Callari
Ron Callari's picture

Leapfish has merits

 For "Mr Strange" and others who read this posting and think it's a harsh critique, I want to clarify. I think Leapfish has merits. I think its on the right path. However it needs more development if it wants to live up to its "own" hype. The supposed "ego search" I conducted using my name was simply an example. I could have used anyone's name. The results would have been the same. One should be able to search for one's full name and get real-time results. I'm hoping that my review and others like it motivate Leapfish to work harder to develop a better mousetrap, and that in 6 months or so,  I will be able to write about its enhancements.

Ron Callari is a freelance journalist and editorial cartoonist. His slighlty off-center published work includes trends, social media, politics, travel, humor and political articles.

Follow Ron on the InventorSpot and Twitter.

Nov 8, 2009
by Anonymous

I agree with "person's name"

I searched my twitter name and received all of my real-time results no prob.

A little strange - someone who writes a blog post and promotes themselves after each response....

Ron Callari is a freelance journalist.....blah blah blah......