MySpace launched into South Korea on April 15. But this wasn’t just another country added to the titanic Internet social network. MySpace is deliberately targeting Korean computer users who are online addicts.
It has an almost “Web 2.0” appearance (you can see the home page here).
It’s also offering “skins” made by Korean artists, and the “minilog,” a place to leave brief updates a la Twitter. Of course, MySpace Korea isn’t leaving anything from the U.S. parent behind. There’s still music, videos and plenty of ways for Korean teens and adults to reach one another as often as they want.
MySpace’s goal is to build an audience in Korea, especially among Korean computer programmers. The company wants more people to contribute to its OpenSocial-compatible platform. It’s a variant of Google’s program to unify social networking sites like MySpace, Facebook and Friendster.
While MySpace is one of the most popular sites on the entire web in the U.S., it’s facing an uphill battle in Korea. Cyworld may be the most popular networking site there, a South Korean-based site that’s been drawing some 20 million visitors monthly over the last few years. There’s a U.S. version, too, though identification is required for members outside South Korea to join with Koreans in a network.
Just a few days later, on April 17, MySpace opened another Asian office, this time in India. Strangely enough, MySpace India is offered in English, while MySpace Korea is in Korean.