LIVR: New App Helps You Party Based On How Drunk You Are
Remember the golden years of Facebook? You know, that time when your parents hadn't wiggled their way in -- constantly poking you, liking every status update, or even asking you to join their virtual farm. How about when you never really had to worry about posting an intoxicated photo of yourself with a drink in hand, heavy-eyed, maybe even drooling a bit?
With more focus now than ever from employers, organizations, and even "big brother" on our digital footprint, social media has become...well, boring. It became a place less social and more boastful, filled with posts of only your crowning achievements, such as: your new baby, wedding photos, and career achievements. Instead of succumbing to this social decline, entrepreneurs Kyle Addison and Avery Platz decided to bring back those cherished days of a social media, and during one of their many "drinky thinks" (a drunken brainstorm), they conceived the idea for LIVR.
Is that a party in your pocket?
According to its creators, LIVR is a guaranteed party at all times. A new mobile app that provides a discreet way to meet up with other folks who also happen to be enjoying a sudsy beverage near you -- utilizing GPS to illustrate where the best bar activity is in your area. For instance: you're in lifeless bar, slightly buzzed, and perhaps in need of a rendezvous with some like-minded individuals at a more "happening" scene. Open LIVR, and with the power of geotagging, you'll (in theory) see numerous circles littered across a map of your city. Each circle contains a color -- the darker the color, the more LIVR users there are at that bar, and, the more buzzed they appear to be.
However, you can't just log in and sign up like a normal social network. To get in the LIVR app, you first need to pass through its "digital bouncer."
A biometric bouncer at the door.
The defining characteristic that makes LIVR unique among other social drinking apps, is the inclusion of a USB powered breathalyzer. Yes, to access LIVR for a night you need to "prove" that you're ready to have a good time by blowing into your very own portable breathalyzer.
The higher you're BAC, the more features you unlock in the app. Some of these features you can unlock are: truth or dare, drunk dial -- a phone call to another intoxicated LIVR user-- hotspots, bar specials, and "after hours," which most likely is a "hooking-up" feature.
By requiring a breathalyzer attachment -- which can run you upwards of $50 -- it makes me wonder if the amount of users the creators need to make this idea work are actually going to invest that much in an app. Unless you're out binge drinking at bars more than twice a week, I can't really see most people dropping that much money for a novelty like this. Regardless, who really wants to be seen carrying around a breathalyzer attachment for their phone?
Hide your footprints.
If you're going to have a social network that encourages drunkenness and debauchery, you're going to need a way to clear your slate in the morning. Luckily, LIVR has a built in "blackout" feature where one click of a button completely wipes your phone clean of any traces of your night. This "self-destruct" option maintains the anonymity LIVR, and what the creators hope will finally allow people to "relax and be their true self again" on social media. You can also send yourself a "morning after report" which contains a detailed dossier of last night's drunken indulgences.
A good idea on paper.
It's difficult not to think of all the things that can wrong with an app that flaunts such an ideology that LIVR does. I mean, come on, Is this truly what start-ups are focusing on these days? When I first watched the promotional video on their website, I was sure that this had to be some sort of parody -- perhaps an idea conceived for a SNL skit. I know the creators have good intentions, and I like the idea of the return of "being yourself" on a social network (combined with an added layer of anonymity), but this idea has many potential speed bumps further along down the road.
For starters, it's not very difficult to fool a BAC test. A potential predator could easily swish a mouthful of 100-proof alcohol, blow into the reader, and have access to a detailed map of where the drunkest and most vulnerable are spending their nights. Heck, even using mouthwash or a couple of mints could probably do the trick. Also, is it really a good idea to add a hook-up feature on an app where you have to be intoxicated to use?
But the biggest hurdle for LIVR is the idea of using how drunk you are as a way to unlock more features. A "drunken high-score" where your points come from your BAC, can only lead to a stacks of lawsuits for the creators. These red flags are enough to thwart any potential investor, and it will interesting to see how the app plans to deal with these problems.
LIVR is said to be unveiled to the public in this spring, and the creators are headed to Austin's SXSW to lure in potential investors.
UPDATE: LIVR confirmed to be an elaborate hoax by Gizmodo. Thank God...