One way to take the measure of a man is to study his work. I've been studying the work of Dima Loginoff, Russian designer-about-Moscow. Loginoff is a young man, barely 30, who just this year graduated from the Moscow School of Design and the British Rhodec School of Interior Design. Prior lack of credentials, however, have not inhibited Loginoff's designs - not at all.
In fact, to call Dima Loginoff "a designer," rather than "an interior designer" is to acknowledge all of his work. His creativity knows few bounds that one can see - he's been acclaimed as a hairstylist, photographer, animator, videographer, web designer, product designer and interior designer, to mention just a few of his genuine talents.
Focusing on Loginoff's furniture design, you will see an exuberance that he brings to all his creations. Through several emails, I was able to interview him about these designs.
Though each of these furniture designs is distinctive, he uses the same formula for each one. He becomes fascinated by a shape, and then repeats it throughout the design. Watch; you will see.
1. The Bone Lounge
The Bone, a giant sofa, intended as a centerpiece for a large cafe, lobby, or gallery, illustrates Loginoff's use of repetition perfectly. Inspired by Rococo lounge designs, many of which had back to back seating, he noted how people "flirted" with each other easily, in that period, when sitting back to back. The length Loginoff ads to the lounge, makes it even easier for strangers to converse, as they each have their own "territory." The repeated shape here seems to be a femur bone.
2. The Happy Chaise Lounge
In the Happy Chaise Lounge, an oversized two-person patio or lawn chaise, Loginoff uses the pattern of a smile, again and again. "Look at this - Happy Chaise Lounge is smiling!" Loginoff writes, and you can hear from the page the same unconstrained enthusiasm that his works seem to shout off the page. "That's why it's a Happy Chaise Lounge!"
3. Be My Wrong Chair
Always looking for just the right chair? Dima Loginoff has designed just the wrong chair. In Be My Wrong Chair, the shape of a horseshoe is repeated in various directions, in the seat, the base and, to an extent, even the back. You can also find the horseshoe shapes where red is used on the acrylic, or brushed aluminum (?).
4. The Chaise Lounge
The Chaise Lounge for one is sexy, seductive, and voluminous. I'm guessing that the inspiration for this design was a human tongue; the tongue has shown up as a prominent theme in Loginoff's videography and animation as well.
From the front, the Chaise Lounge seems to tilt a bit forward but Loginoff has its back, the insets showing how well balanced it is.
5. The Chaise Stool
The Chaise Stool looks cushy and comfortable, not like one thinks of a stool. I'm going to let you imagine what the inspiration was for this luscious creation.
6. The Curl My Light Lamp
Moving to lighting, Dima Loginoff both exhaults intimacy and fears its pain, in his appropriately-titled Curl My Light lamp, here in white and black. The male figure shown plays prominently in Loginoff's photographic works.
7. The Brushwood Rug
Brushwood, Loginoff's first acclaimed design, won him the Best New Design award for interior product in 2006 at the Design Debut in Moscow, as well as the Grand Prize for best designer at the Design Debut in St. Petersburg. The Brushwood rug is Loginoff's "antipode," one of the only designs he's created which does not use repetition. In fact every piece of felt in the Brushwood rug was handcut by Loginoff and he says no two pieces are alike!
Dramatic, exhuberant, romantic, firey, eclectic, electric! Dima Loginoff's furniture designs shout volumes about him, his intelligence, spirit, creativity, and fearlessness in his work. Oh, Loginoff says, he has many fears... but they are certainly not about creating.
Sources: Personal interviews, Dima Loginoff, Interior Design, Dima.Loginoff , and Deepage.Loginoff. Photography credits: All photographs published with permission, Dima Loginoff, Interior Design