Loincloth Lingerie Gets Bras Back To Basics

Lingerie company Wacoal is bringing back traditional underwear such as the Japanese "fundoshi" loincloth in their new/old, all-natural Nanafun line.

What did Japanese women wear beneath their kimonos back in the days before underwire bras and synthetic fabrics?

The answer, for those vexed by such issues, is traditional underwear like the "fundoshi" loincloth. Now big Japanese lingerie company Wacoal is bringing back the fundoshi in its all-natural Nanafun line.

Available in a number of color combinations, the line includes both bras and briefs made of 100% cotton. The bras do not use wire to provide support, just time-tested human engineering that stresses comfort and durability.




Priced at 1,890 yen ($22.50) per bra and 1,260 yen ($14.50) per brief, Nanafun is an affordable way to get old-fashioned with your underwear fashion. They are, well, different from modern undies and take a little effort to get into - but luckily Wacoal provides step-by-step instructions at their website. (via 8Tokyo and Japan Today)