How to Market a Deadly Disease - 10 Shocking AIDS Ads from Around the World
7. Surprise! (Italy)
For Worldwide AIDS day, MTV did a promotion, saying "Surprise! AIDS still hits."
8. Cover Up - World AIDS Day (Buenos Aires)
The Obelisk of Buenos Aires is covered with a giant condom to commemorate World AIDS Day on December 1, 2005. (source )
9. Protect Yourself (Switzerland)
This "Don't Be Stupid. Protect Yourself." series of ad campaigns by Avico, Young & Rubicam focused on the use of condom (source)
10. AIDS Does Not Concern You? (France)
For the Act Up Paris AIDS Awareness campaign, CLM BBD came up with this surprising ad. (source)
It is really difficult to "market" a serious and important cause like AIDS Awareness. What do you think about the AIDS marketing campaigns shown above? Do you think these ads were efeective in building awareness? Do you think these ads found the right balance in conveying the seriousness of the disease without making the ads too disturbing or offensive? Did any of these shock or surprise you? Which did you think was the best?
Amy Gifford
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The best I ever saw was in a
Submitted on August 15th, 2007 by Anonymous (not verified)The best I ever saw was in a DC metro station. It claimed that the District had a higher percentage of HIV+ residents than anywhere in Africa.
Holy Crap!
Submitted on August 16th, 2007 by KozarWOAH!! The Europeans must be like, freak-o-perverse...
The ads are very drastic and
Submitted on August 16th, 2007 by ka6_jeram (not verified)The ads are very drastic and really a slap at the back of the head. I personally love the ads at Hamburg. Simple and direct to the point.
I'd still bang Wonder Woman
Submitted on August 17th, 2007 by Anonymous (not verified)I'd still bang Wonder Woman if she had AIDS.
no...
Submitted on August 20th, 2007 by Gungnir (not verified)No, they're just more mature than most Americans and don't always associate (partial) nudity with sex .
Universal search
Submitted on August 21st, 2007 by bigbaddave (not verified)good article on universal search
http://mwma.org/news/content/view/168/2/
freak-o-perverse
Submitted on August 29th, 2007 by Anonymous (not verified)No I think a nation that is afraid of belly buttons and nipples is perverse
canadians are losers
Submitted on April 28th, 2008 by Anonymouseveryone is a LOSER unless they are american
Number 10.
Submitted on May 2nd, 2008 by AnonymousThat last one freaks me out.
Uncanny valley, anyone?
You're an idiot
Submitted on July 13th, 2008 by AnonymousLOL, how can you not associate an AIDS campaign with sex...
hiv/aids
Submitted on July 16th, 2008 by AnonymousEveryone on the planet usually dies from AIDS( our immune systems break down)
HIV does not cause Aids, usually intravenous drug use, poppers etc in the West or bad sanitation, malnutrition, TB etc etc in the developing world.
Wake up and smell the coffee.
The pharmaceutical companies need to perpetuate the myth. Its huge business.
incorrect.
Submitted on July 16th, 2008 by AnonymousTo the person above me...
Thank you for spreading more misinformation.
AIDS and HIV do NOT kill you. AIDS just weakens your body's defense mechanisms needed to maintain homeostasis and prevent infection. AIDS is not a disease that kills. What kills is the infections or illnesses received when affected by AIDS. Your body cannot fight off the infection.
For example, if you got pneumonia and were affected by AIDS, your body could not fight it off properly. You would die from complications of AIDS...i.e. you would die from pneumonia.
And yes, HIV DOES cause AIDS.
haha wow
Submitted on July 26th, 2008 by Anonymousgo get a life
Go read something with
Submitted on August 18th, 2008 by AnonymousGo read something with journalistic integrity.
I'll bet the whole Global Warming and World Poverty things were just made up by hippies, too. And everyone knows 5-year-olds like working in those factories, there are just all these mean people trying to feed and educate them instead.
Fuck Americans
Submitted on September 7th, 2008 by AnonymousAmericans are cunts. Worthless ugly mounds of flesh.
To the ignorant one above me....
Submitted on September 11th, 2008 by AnonymousIf all Americans are so worthless, than what are you? Apparently a very ignorant, angry, and WORTHLESS international junkie.
gay
Submitted on September 22nd, 2008 by Anonymousfucking faggots shouldnt even be alive!
Not more mature, simple
Submitted on October 20th, 2008 by AnonymousNot more mature, simple raised in a different culture. And one that isn't based on shame...
confused
Submitted on November 16th, 2008 by Anonymousim very confused at why people feel the need to slag eachothers ethnicity or country of origin ect. does it really matter??
but point is i was wondering if anyone knew the names of the designer who made the spider and scorpion campaigns? im studying graphic design at college and would like to know for the project i am doing at the moment.
to the person above
Submitted on November 21st, 2008 by AnonymousAides :)
the campaigns called
Submitted on November 21st, 2008 by AnonymousAides XD Sorry if i didnt make that clear ^^;
aids
Submitted on December 18th, 2008 by AnonymousThe cure is made and effective & for Cancer also. But must we survive or die. The over population scares them so... No cure No overpopulation!