How can a brand maximize its exposure in the social media space. Juggling one's presence and opportunities with the top social networks is an arduous task that takes time and know-how, two commodities we are so often lacking in today's Attention Economy.
However, to that end, Mashable, the authoritative onlne social media guide might have come up with a solution. On August 17, Mashable launched the Sociable Ad Creator, a simple platform for creating and publishing 300 x 350px ad unit on Mashable's site that will include a link to all your brand's media profiles on Twitter, Facebook, YouTube, MySpace and others.
According to their press release, "in four simple steps, any brand can create an advertisement that displays tweets, videos and links to its various social networking profiles" and run these ads in sidebars on Mashable.
During the month of August, Mashable will be offering a discounted package price at $6,000 package for a $5 CPM rate to the first 3 brands looking to participate. All interested parties are to contact firstname.lastname@example.org for more information. In September, the ad creator will be opened to any brand or organization that is interested in running sociable ads, at an undisclosed price.
For brands that love the idea but want to create their own specs and run ads outside of the Mashable network, all of the functionality built into the Sociable Ad Creator is currently available in Sprout’s self-serve rich media content creator, Sprout Builder. Brands with design resources can create their own ad, to any spec, at the site.
To kick off the launch for Sociable Ads, Mashable is donating 100,000 impressions of the Sociable Ads to four charities including the Humane Society and the World Wildlife Fund:
Humane Society and World Wildlife Fund Ads
This is a unique advertising monetization program for an Internet news service that ranks amongst the largest blog sites online. Since the majority of social media advertising has to date been relatively inexpensive, it will be interesting to hear from brands investing in this program as to what type of return on investment they will able to attribute to this advertising outlay. Bear in mind, according to their launch announcement, the $6000 price tag is only being offered to 3 companies in the month of August. One can only assume that that the Sociable Ad Creator fees will escalate somewhat in September.
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